Is There an Inspired Thought Leader Inside of You?

Sixteen years ago, as legend has it, I read a book in six days and everything in my life changed. Upon finishing it, I knew that I needed to leave my marriage and to change the course of my career–writing novels–which I had adored.  I woke up from that book knowing I needed to do something that was more real and substantial than creating fictional plots and characters had been for me. The words that I said–in the privacy of my own head—were, ” I want to change the world.”

For two years, all dressed up with no where to go, I searched for the venue that would help me to do that and finally came upon coaching. It was not what it is today: no one had heard of it, no one understood it (I think most still don’t) and so it was wide-open terrain. I was passionate about it because I knew its empowering methodology could indeed change the world.

accelerated learning mapFive years later, at a seminar, I was captivated by a method of working with audiences derived from education science called “accelerated learning.” It was another life-changing few days, as I decided to leave coaching and immerse myself in learning everything I could about accelerated learning and brain-based learning. Eighteen months later, passionate and convicted, I launched my second business—Inspired Leaders’ Academy—with a new kind of public speaking training just for entrepreneurs, using these technologies. I knew that when used properly, this “new paradigm of audience leadership” could change the world.

It’s been many years since that launch and many more since my realization that I wanted to change the world, but the drive is as real and fresh in me as it was when I closed the cover of that book.  I still believe coaching can change the world; I know that leading audiences with the technology of brain-based-learning will change the world—and now I work with coaches and other experts to help them change the world with a third element: Thought leadership.

Here’s my conviction: No business will make it now without leaving the pack and standing far apart from everyone else. And the way coaches, consultants and other experts will do that is with a fresh, provocative, even radical, message that shatters the status quo. A thought leader message. It’s essential for survival, and the only option for changing the world.

But a thought leader message isn’t enough. I named my business Inspired Leaders’ Academy years ago because I knew to stand out, and to change the world, you must lead with inspiration.  The fact is, inspiration sells as no data, evidence, or sound intellectual arguments ever will. My father was a minister and I adapted his natural ability to inspire, so when I began leading my public speaking trainings and free events, I saw that truth in action: inspiration is the ultimate call-to-action.ShieldHighResVersion

So, to be successful and change the world, you can’t just have a thought leader message that is intellectually satisfying; you need the fire and passion of inspiration to move an audience to truly “hear” that message and make it their own. On the other hand, you cannot just have an inspirational message—heat and heart—without a solid idea that confounds common understanding, fries brain circuits and destroys conformist thinking. You need them both.

I’ll be leading a virtual event in a couple of weeks: Is There an Inspired Thought Leader Inside of You?” It’s not an easy road; it requires rigorous thinking and a commitment to excellence beyond anything you’ll see around you–but if you are here to change the world, there will be only one answer for you, as there was for me sixteen years ago: Yes, and it’s ready to come out!

So…Is There an Inspired Thought Leader Inside of You?

The Invisible Business Part 2: The Key to Being Seen and Wanted

So, your service business isn’t different enough, and you know it’s not acceptable
because you’re here for such a bigger game! So, how do you go about setting yourself
apart in the marketplace? 

Branding consultants uniformly advise business owners to differentiate on the
following:

  • Pricing. Lower pricing establishes you as a easy-grab option; higher-end
    pricing cultivates an image of prestige or quality.
  • Convenience/Efficiency: You position yourself as being able to get
    customers results faster than anywhere else.
  • Personality. You separate yourself by what you wear; a particular way of
    speaking; an attitude, etc.
  • Past Career/Adventures: You separate yourself by branding your business
    on a past career (Kenny the Monk was a monk, and now he teaches leadership
    in corporatations), or adventures (a mountain climber now helps leaders scale
    the highest peaks in their own lives.)
  • Uncommon Credentials: You have a PhD in psychology but are teaching/ consulting business owners on business growth.
  • Target Market: You stand apart by having a very tiny niche. Freed Gleek
    built his business fortune by helping the self-storage industry sell information products.

There are other typical branding/differentiation strategies, and clearly sometimes
they work. If they’re “Brain-Sticky” enough, they capture attention, leads and
dollars. Much of what we see on the internet are differentiation strategies that
succeed here—for much the same reason as we are all drawn to bright, shiny
objects: they’re sparkly bling and we can’t look away.

But too often that does not foster quality leads or clients, just those wanting quick-
fixes, convenience, or some thrill—then they’re gone. If you are here to effect change
in the world, most of the differentiation strategies you will find will be too superficial
for you. Your business identity must be substantive.

What makes a substantive business? One that offers intellectually stimulating
ideas; ideas that turn heads, provide rare insights, suggest provocative direction.
This is, or should be, the domain of the expert, wouldn’t you say? To speak not about
hackneyed concepts, but fresh and innovative ones that inform and expand.

What if your business was separated from all the rest in this way? What if you stood
on the mountaintop with a concept that had never been posed before and that
taught those listening something new and substantial, that they are hungry to learn?

Why do you think you’d stand out from everyone with this idea? Because good,
provocative ideas are hard to come by—so by that alone, you will be different. But
also because nothing is as powerful as an idea whose time has come. You want to
have such an idea.

When people work with me, this is how I differentiate them because teaching is the
domain of the expert, and service providers are experts—especially those with
big visions. They need to be out there in a very different way,  pulling prospects in
with their “Teaching Story.”

A “Teaching Story” puts forth a premise that no one else has. It’s yours and yours
alone, grown from your expertise, unique perspective, and wisdom. And it is how
you are known. It is your brand. As such, it is the secret weapon to becoming famous
and to changing the world.

What make a good “Teaching Story”? It: 

  • Is highly relevant to your narrow-market—something they have high
    interest  in learning about.
  • Tells prospects something new, that they didn’t know about that subject; it
    widens their intellectual horizons.
  • Stirs the emotions—often inciting disbelief or outrage, sometimes sadness,
    and always hope and excitement.
  • Has a provocative, even controversial, premise.
  • Provides satisfying support for that promise. 
  • Peels back veils, exposes untruths, and excites possibilities 
  • Creates a significant shift in perspective. Participants say, “I will never look
    at this subject the same way again.”
  • Dynamically unfolds to build suspense, alleviate tension and provide a
    satisfying and viable solution.

Like any good story, it is complete with hero, villain, desires, goals, obstacles,
suspense, climax. A Teaching Story has a deliberate “arc”—one that pulls the
prospect through a roller-coaster of emotions, to a final climactic finish of “a-ha!”
and transformation.

In order to get at your Teaching Story (i.e. your differentiation), it is imperative to
have your business identity fully established: who your target market is, what their
pains and desires are, how your solution is “urgently wanted” and what its results
are, what your mission is and, finally, your leadership message: the single-sentence,
mountaintop inspiration message of universal truth.

I do this work in a 7-session private program called, The Powerhouse Method™.
It is the fastest, most unique process you will experience for securing your one-of-a-
kind brand and the leadership message you are known for. To be considered for a
40-minute call to discuss your business differentiation and how the Teaching Story
works for you, just contact me at info (at) inspiredleadersacademy.com today! I
am confident you will never find a more effective, soul-stirring process for revealing
your one-of-a-kind business differentiation.

10 Years in Business–Tip # 19: What Am I the BEST in the World At?

In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. And every day in October, I will randomly choose one of the 75 and expound on it. So here’s today’s:

Set out to answer the question,
“What can I be the BEST in the
world at?”
It may take years to
find the answer, but seek it, and
know that it must be answered
one day, so watch yourself and
ask your clients often, “What do
I do best in the world?” The
question is not, “Of all of my
skills, what am I best at doing?”

It’s what are you the best in the
world at. Period.

I was on a telecall a couple of years ago led by an older business man whom I respected–
though I’m embarrassed to say I don’t remember who it was. But he said that on his desk
he had a question: “What can I be the BEST in the world at?” And he admitted that he was
still valiantly trying to answer it. So, I adopted the idea and put the question on my desk,
believing that I *would* answer it. It, like all things that our physical senses experience
routinely, disappeared into the woodwork most days–but every so often, my Reticular
Activating System would have me catch sight of it again and I’d ponder the possibility:
What can I be the BEST in the world at?

Be assured that it’s a game-changer to know you can go toe-to-toe with the best in your
field and give either as good a performance or, more likely, a better one. Suddenly,
with this realization, your stock just took a quantum leap. You know you deserve, can,
and must command top-dollar for what you do–assuming, of course, that it is wanted.
As the best leaf-presser in the world, you may have a tough time with that. But if what
you’re “the best at” is valuable to the marketplace, you’ve just written your golden ticket.

Steve Jobs knew he was the best in the world at
innovation and made no qualms about boasting
so publicly. Writers Lev Grossman and Harry
McCracken wrote in Time Magazine’s October 17,
2001 issue: “Jobs dubbed the $2,495 Mac ‘insanely
great,’ a bit of self-praise that became forever
associated with him and Apple.” He didn’t listen
to his customers or his employees: he knew the
brilliance of his own mind and knew that to succeed,
he and everyone at Apple would do best listening to
it without reservation. They did–and the world was
changed.

On the one hand, you don’t have to broadcast to the world that you’re the best; one can
be more humble about it. But there’s also something very compelling about an expert
who asserts with conviction that he can do something no one else can. Humans aspire
to self-actualization, after all; we are fascinated by the evidence before us of one who
has reached it–at least on one  level.

Just the other day at my public speaking training, I said, for the first time, with clear
eyes and cellular certainty that I am the best in the world at extracting the message
an entrepreneur has been born to shareand that will change the world and
build a business empire. I would never compare myself to Steve Jobs, but I said it
with the same kind of knowing he had that no one can do what I do better. It was true.
It was simple. It was real. And so I said it. And I went on to let them know that come
2012, my stock price would be very different. It wasn’t a ploy or a manipulation. It
was just the truth–take it or leave it. It had impact.

Knowing what you’re the best in the world at is a game-changer. As I said
above, the question is not, “Of all that I do, which skill am I the best at?” It’s What am
I the best
in the world at?

I suggest you write the question out and look at it every day–as that business man has
done, and as I did (and still do). Your subconscious will work on it, and one day, if you
want it enough, if you believe in yourself enough, the answer will come. And it will be
a
brand new day.

Get all 75 tips PLUS an invitation to join me in celebrating 10 years on a free
call October 17th, PLUS much more!
http://inspiredleadershiptraining.com/10Years/report/

Hate to sell? In celebration of my 10th anniversary, I am reprising one of my most beloved programs. A 4-part/2-week course, Grillin’ the Gremlin: Freedom for the Sales Phobic. Learn the 7 reasons you do not sell EAGERLY or WELL. This is the LAST time you’ll ever get his program, and the ONLY time you get to work with me for peanuts. Jump on this. It’s good only until Tuesday Oct 18th! http://inspiredleadershiptraining.com/10Years/gg/

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