Getting Clients With an Irresistible Signature Program That Sells AND Transforms
Together, M&M and I:
- Determine the right and perfect target market that wants their services and will buy them;
- Implement the “Trigger Event Process” that delves into the psychology of their prospects so we design a signature program perfectly matching their needs;
- Create their no-one-else-has-it, killer “Brand Concept”—their unique “teaching idea” that achieves complete differentiation, so they don’t sound like every other coach in the world!
- Outline a signature program that teaches this brand concept, which is compelling, memorable and ORIGINAL.
- Weave transformation into the program so the audience has a paradigm shift, using my proprietary “Transformation Arc”;
- Develop a full-out, step-by-step script of this seminar!
- Review MANY of my brain-based public speaking secrets that no one gets unless they attend my live training;
- Outline a step-by-step marketing strategy—what venues to use for maximum reach;
- Outline and design “Brain-Sticky” promotional pieces—letters, postcards, etc.
- Plan and design a compelling, irresistible “offer-from-stage” to be given at their signature program that uses insider tips on creative pricing strategies and other secrets of conversion;
- Develop a countdown-to-seminar Action Plan!
In addition to the CD’s, you’ll also receive a mini-booklet to help you with your own signature program.
- Ultra-Refining Target Market Exercise
- Speaking-Venue Evaluation Exercise (determine where to speak)
- The “Town Crier” Exercise (what will get them in the room)
- “Plug-in Design Model”—outline your event in under 10 minutes
- See M&M’s Plug In Design Model that *I* created for them!
- Plan Your Offer-From-Stage Exercise
In this 8 CD set, I take M&M through the business model I use and teach solo service entrepreneurs every day—and now you can vicariously build your business from listening in to these sessions. TOTAL TIME: 6.9 hours P.S. The Speak Free and Profit E-Workbook is the perfect companion to this CD set! $67 with Free Shipping