The First-Ever Teleclass Game Show Was a Hit!

I gave a teleclass this week and last where my listeners were contestants! The entire group had to fulfill a single task in just 3 minutes, with some basic raw materials. I told them what needed to be accomplished but that “how” they accomplished it would be all up to them.  I let them know that to “beat the clock” would require creativity, ingenuity, fearlessness, passion and dedica- tion. In a nutshell, it would require leadership and cooperation—the two key words of the “new paradigm” we, as a species, are moving into. I then told them that this task was going to teach on many levels. It would teach them about how to teach (the reason they were on the call in the first place); it would teach them about leadership—theirs and others; it would teach about their own fears, inhibitions, doubts and strengths. And it would teach them about the ability to enroll others in a vision. So, how did they do on this task? Class One, from Thurs. Feb 24, did not beat the clock, set at 3 minutes. They came in at 4:23. Yesterday’s class came in at 4:52. First, I congratulate ALL of them for being there in the first place. I didn’t record this and they knew they had to be there live, and they were. And I congratulate them for playing the game at all, with a bunch of strangers!!! So, woo-hoo to them!! But what was the hold-up with the time? The task required “leaders” to step forward at 3 different points. Their roles were very simple. Nothing confusing (I’d made sure to give them a chance to ask any necessary questions), but they had to step forward. And do something that could have been viewed as silly by the group. Group One leaders came forward rather readily; their breakdown had mostly to do with time-management. Group Two, however, was reticent to step into leader- ship roles. To encourage them, I reminded them, “How you do anything is how you do everything!” Because, as I had told them, this would teach on many levels, not the least being seeing how they react to the threat of looking foolish, or to the threat of being imperfect (!) –because how they react here is how they react every- where.  And I reminded them of the truth: that they are being called into leadership, as this world we live in rapidly changes. I reminded them that this is their calling. Yet still, Group Two (and to some extent, Group One, too) hung back. Now, I was teaching them Page 13 from my Secrets of Impact & Influence public speaking training. I call it the  ”10-Don’t-Bother-Speaking-or-Teaching-Without- These” Factors of Deep and Rapid Learning (and this Beat-the-Clock game was implementing all 10, though they didn’t realize that until later.) But for me, what was taught most profoundly was the hesitancy around leadership. Group Two was in competition–and I could feel that there were several on the call quite into beating Group One’s time–and yet that wasn’t enough. Now, of course, eventually, all 3 leaders DID materialize.  And they did an amazing job of carrying the entire rest of the group forward. So, the leaders stepped up! But it took something for them to do it. And we didn’t have enough time on the call to review what it is they said to themselves to get them to speak up, but I’m going to ask them to come on over here and tell us their story. What got them to finally move into leadership? Have you ever been in a similar situation? Where your leadership was being called forth? How did you react? Did you wait to see if someone else would step forward first? Did you hear chatter in your head that had some- thing to do with fear of making a mistake or looking foolish? Or did you come barreling to the front of the proverbial (or not) room? Leadership is calling to all service entrepreneurs at this time. Inspired leadership, in particular. Are you ready? I’d love to hear some of your experiences! And leaders from the calls–let us know what finally got you to move onto center stage! Thank you to everyone who participated in the very first teleclass game show! It was a “hoot” and I learned so much! Hugs!

Leaders of Change: The Future of Entrepreneurship

In my last post, I cracked the moral whip, taking a zero-tolerance stance on “how-to experts” who earn a living sharing their expertise, without ever learning the expertise of teaching. I made it clear that I find doing so irresponsible and glaringly out of alignment with their professed intention of wanting to help others. No one is being helped by an expert who doesn’t know how to successfully transfer knowledge. And I ruffled a few (not many, but a few) feathers, clearly hitting a nerve. So, let’s leave morality behind and get practical. Teaching power- fully is the difference between a message sticking, and a message evaporating into thin air. Teaching effectively is the difference between your viewers, readers or listeners taking the action you want them to, and slipping away into oblivion. Teaching well is the difference between their buying on the spot, and procrastinating. Contributing, and making excuses. Participating full-on, and sitting on the bench. Telling others about you, and remaining silent. If you got triggered by my wrist-slapping the other day, you can certainly agree with the common sense fact that teaching well is good for your reputation, your business and your intention to stimulate action. But I believe there is a critical purpose to teaching effectively that is greater than the moral value and the benefits to your business—and it has to do with the historic times we find ourselves in, and what they mean for the future of entrepreneurs. Have you noticed the once-incomprehensible changes that are happening on the planet right now? Upheavals of almost every kind abound, and with them come growing fear and uncertainty. And whether you realize it or not, your role as a business owner is changing, too. Where once, you were in service to your individual markets—now, you’re in service to the planet. Your role as entrepreneur is being upgraded to “leader of change.” I met an 85-year-old woman the other night who was terribly excited about the GET ON YOUR FEET2011 movement I’ve launched, and she added a new word to my lexicon: world-citizen. In these times, we are being called to world-citizenship as businesses. Which means we will be called forward to lead–on platforms we’ve never stood on before. And we must be worthy of that leadership. We must communicate so potently and effectively, that our words of insight get through, and move people to change with these changing times. It is essential that we not waste a breath speaking, unless it impacts. As a leader of change, everything we convey must count. And that is the most important reason to teach with powerful effectiveness. Not just because it’s morally responsible (which it is), or because it will make you more money (which it will)—but because you are here to achieve something and become a part of something bigger than you, and its success is imperative. The “new world” we are so quickly inhabiting will require powerful new leaders with new-paradigm qualifications. Teaching with excellence will be just one. On Thursday, February 24 at 4pm EST, I am doing something I have never done. (You’ve heard that one before, right?) I’m serious, though. For years, I’ve taught a revolutionary public speaking training based on brain research in memory and learning. Secrets of Impact and Influence has been an enduring and highly acclaimed signature program—that I only give live. Outside that training, I have never so much as whispered to any- one the secrets I teach there—and all of my attendees have been sworn to the same code of honor.  But on Feb. 24, I am opening up the Secrets of Impact & Influence manual and teaching page 13: The 10 “Don’t-Bother -Teaching-Without-These” Factors of Deep and Rapid Learning. And because I’ll be using all 10 factors, The Inspired Speakers teleclass is going to be unlike ANY free call (or paid call!) you have EVER experienced. If you’re an expert, you cannot miss this. If you’re an entrepreneur, this is your future: leaders of change must know this information. So go now, read all about it and sign up!

Can Anyone Else Figure Out Your Message? And Do They Buy It?

48 hours ago, a group of very special people were taking part in the 2nd day of my public speaking training, Secrets of Impact & Influence. I can’t tell you what they were doing–because that’s one of the secrets– but they were under some pressure to put into practice everything I had taught them the day before. I just love doling out pressure to my students! Anyway, at a point later in the day, I was helping them look at the big picture of where their presentation fits into their business–because they were all visionary entrepreneurs with big messages that they want to deliver. Here they were, learning how to be better than trained teachers and absolutely better than 99% of presenters out in the word–but then what? Since you have a message, too–and since the time has come for you to come out of hiding and deliver it–I think it would benefit you, too, to realize the necessary components of getting out there and successfully spreading your word while also successfully building a business! So, you have an idea of what your life-changing message is, and you have years and years of experience, knowledge, wisdom and insight to share that will change the world. What I have come to learn myself is that those with big messages often get buried under the largeness of everything they know–and have a very  hard time speaking about their messages clearly. For instance, I can’t tell you how many people say to me, “Lizabeth, I have so much content. How do I know what to put into a presentation?” They’re buried…and that’s just pertaining to a single program. What about their business at large and trying to describe that in a succinct manner? It’s just like their content: it’s too big, too unwieldy. So, how do we speak when something is too big, very UNformed, and consequently, very unclear? We ramble, go off-point, say things that have no relevancy to our prospect–and we lose them. The NUMBER ONE element missing from business clarity AND clarity around what to put into a presentation is strategic thinking. I’m not sure why, but most visionary entrepreneurs, with big messages and lots to give to others, are putting out fires daily and NOT thinking out every step in their business. They’re trying to make money today, right now–and not planning how that quick-fix will fit into the long-term, or even if it does fit in. Very often the class they create on a whim, or the coaching offer they make just to make money for the month, has no bearing on the big picture, and they are like hamsters on a wheel, having to create something new to offer every month. It’s exhausting because nothing they’re doing has roots. There is no strategy.  Sounds familiar, huh? So, what can you do? You have to take a time-out; incubate yourself for a critical period of time and take stock in where you’re going and how you will make money. Not just for today, but for always. What is the business model you should be developing that will work for a good solid few years? That is determined by knowing how you plan to disseminate your message, ultimately. Do you want to be a coach only? Do you want to have a radio how with sponsors? Do you want to be a keynote speaker? Or a trainer, like I am?  You must know who you want to be at the “pinnacle of your success”–and then build your business model from that knowledge…and yes, that often means revamping the business you have had for years! In this incubation period, you must also check to see just how market- able you really are. Do people want your message, really?? Or has that been done to death? And if someone does want your message–who wants it–and do you know why they want it so much? Do you know what wakes them up in the middle of the night and what they fantasize about? You must–IF you want to successfully deliver your message to them. Also, in your time of incubation, you need to know precisely how you’re different from everyone else out there. How do you set your- self apart  in dynamic ways that stand out? Here’s one idea, something a little radical: stand out by standing on top of a proverbial mountain top and shouting your “prescription for change in the world.” What is your belief of what will change the world? (Not your business solution, but a solution that transcends that; that is a universal truth.) And here’s the radical part: say that in your marketing. Shout your beliefs in your marketing. This will set you apart from all others without question! Next, in your incubation period, you must come to understand what your business thesis is. You know what a thesis statement is, right? Well, you need one–a clear, concise one–for your business. What is your contention, as the expert of your service? You have one, but I guarantee you are not building your entire business around a strong, clear, well-articulated business thesis. Very few businesses do this–and it is even rarer for the “inspired leader”-type to think this way. So now, you have a business vision…you know you’re marketable and why…and to whom, specifically…and what will have you stand out from everyone else who does what you do…and you have that “from-the-mountaintop” message…and the thesis statement that your whole business stands on. Whew! You’ve put yourself into a strategic pressure cooker! NOW–and only now– you know HOW you should deliver your message! With all of that work, you know what your programs and presentations should be. No more confusion about having too much content. Suddenly, your business isn’t unwieldy, and you can speak about it with crystal clarity and conciseness so people are interested in hearing your message. Personally, I believe that all of that strategy needs to be refined so crisply and tightly that you could express any element of your business in a single sentence, if asked. So, if someone says, “What do you do?” You can answer–in a single, potent sentence. If someone says, “I know someone who does that.” You can swoop in with a killer sentence that shows them that, no, NO ONE ELSE does what you do. Here’s how you’re different. And if someone wants to know the tangible results they’ll get from working with you–you can rattle them off, like bullet points, in a single sentence. What you can describe in a single sentence, you fully understand. What you canNOT, you do not. I believe there are 12 questions that are always lurking in the minds of your prospects. If you can craft compelling and pithy answers to each of them–and speak those–you have the ability to convert. Period. If you cannot, your conversion rates will be very poor. You need to have your business identity so refined that you could balance your business on the head of a pin. It is that clear. Is yours? My mission is to ensure that visionary entrepreneurs succeed! That they’re messages are truly received AND that they make money and have a solid business model that works. I am devoting myself to those who are changing the world with their messages because failure is not an option! They are needed too badly. To that end, I offer a high-octane online program called “12 Sentences” and it starts next week. It is THE “incubation course” of all time and if you are ready to birth a business that is powerfully set up to truly deliver the messages and content you have–I invite you to attend one of the 3 free calls I’m giving this week, where you can find out what the course entails. Just click right here to sign up for the calls Tuesday, Wed and Thursday this week.

The Precious First Few Minutes of a Presentation

Audiences will not listen to you just because you’re standing in front of a room. Did you listen to your English teachers or Social Studies teachers just because they were there? Of course not. The ones you listened to were the ones who earned your listening. Adults may be more politically correct than kids and give you the impression that they’re listening—but unless you have earned it, they’re tuned out. How do you “earn their listening”? First, let’s talk about how you don’t. Just in any conversation, whether with one or one thousand people, you lose their listening when you start out talking about yourself. They don’t care about you. Not yet. You have to earn that. Begin by entering their world and showing them that you under- stand them. That you respect them. When people are acknowledged, they’re all ears. You lose their listening if you don’t persuade them that they will benefit from something you have to say. My daughter comes home every day telling me “school was boring.” I don’t doubt it. Wasn’t it boring when you went, too?  Her teachers are not enrolling  the kids in the benefits of learning about fungi or Ancient Rome. You must convince them that they’ll gain from listening to you–right from the outset. If you fail at this, you’ve lost them for the rest of the ride. You lose their listening if you’re not speaking their language. Literally. Know the industry lingo. But at the same time, do not use your indus- ry lingo with an audience who’s not in your industry!!! This kind of lack- of-awareness is epidemic. Do you use words others don’t know to impress them–or just because you’re not thinking? You’ll lose their listening really fast if the language isn’t right, either.  A particular pet peeve of mine is incorrect grammar. I can’t tell you how many “professional speakers” don’t speak correct English. They lose my listening the instant they mix up “me” with “I.” As in, “The team went to the meeting with Roger and myself,” or “He was so much better than me at selling.” Please read a grammar book if you’re unsure.  You’ll lose their listening if you don’t tell them why you are up there.  What are the education and credentials that make you worthy of their listening? The best method is to tell us a story that explains what brought you to this spot in front of the room. Perhaps it’s a before and after story; or a story of an “aha” moment that changed everything. I don’t know any- one who won’t listen to a good story. Do you really want to wow them? Then tell them why you’re doing this over any other career/job in the world. What about this compels you? Gets you up in the morning? What’s in it for you? Why are you so passionate? When you answer this for them, not only are they listening, but they’re beginning to see the value of being in their seats. And, of course, you lose their listening if you don’t know that.  If you have no passion for your subject. It will show itself in your monotone voice, flat facial expressions, slow movements, “ums” and slide-reading. If the subject you’re speaking about isn’t worth your energy…it certainly isn’t worth theirs! I teach my clients and audiences how to “earn their listening”  from the very first moment they step on stage, and, of course, how to keep it throughout. There are many more elements to this process that are subtle and absolutely essential. If you don’t get the results you want from speaking in public; if you don’t get the reactions and the word of mouth and the sales, check in to see how you “lost their listening.” Did you start out talking about yourself? Fail to enroll them in the benefits of listening to you? Did you speak “below” or “above” their heads? Give data instead of a story? Don’t worry. There’s always a next time!  Today is the LAST DAY you can bring-a-colleague-free to my 2-day public speaking training based on the latest brain research.  You will learn 2 sequences at this event–and the first is the 7-Point Introduction: How to earn their listening right from the start. There are a lot of videos you can watch on this page to see if this is the seminar you need to attend next month. I hope to see you there!
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