- Will bring them great joy
- Improve the quality of their life
- Enhance their status
- Have obvious quality–in other words, tangible, concrete, WANTED results
- Give FAR more than the ticket-price would ever reveal
- Enable your market to feel confident, capable, smarter, prettier, sexier–whatever they want SO much that it evokes powerful emotions in them.
- Live events with many speakers selling
- Email marketing FOR their guru friends
- Email marketing of their own *promotion*
- Social media
- Seminars with multiple speakers, all selling packages.
- Big-ticket year-long “mastermind” programs, from $20-$100K
- Monthly memberships
- Big-ticket home-study programs
- Be themselves … be real, but still PLAY BIG.
- honestly, authentically, and with integrity
- I want more practicality, and honesty “it won’t”, “you need to improve here and there”. Less exclamation of admiration as if the truth was just discovered. If something is good, yes, acknowledge it but I want less high-pitch “awesome’. Down to earth.
- Some discreet disclosure; Substantial information for reasonable cost in time, energy and money; CD and group settings seem fruitful.
- Teach first, then make services available.
- The ONLY way I have seen transformation taking place in me has been through LIVE communication where ONE on ONE coaching is offered. So the information leader MUST offer me this in order for me to even consider giving him any money.
- Email people when you truly have something to say or something new to offer, not every week or every day because you think you have to
- If you can still learn from them without spending a cent…that’s good thing!
- UP front honesty on what is offered at what price. NO HYPE on supposed value of products offered.. It is only valuable if I agree to pay the $$. Honesty about affiliate income from my purchases.
- NO buy it now or loose out on the special price. Immediate decisions are pressure. A good product will sell itself w/o this car salesman tactic.
- Membership community at very low cost with many free offerings.
- NO GAMES! I am so tired of the manipulation
- A sales/opt in page that is not a 30 min read through testimonial land.
- Lead with actual leadership qualities. Yes, we all have information and products we would like to disseminate to the public, but it seems that over-inflating the price which puts a perceived value on the item engenders people to want to buy to see what the hidden gold is only to find out there isn’t any hidden gold, it’s just the same old stuff rehashed into a different format. I think we need to get back to an actual value based system. Why not let the buyers put their perceived value first – a few dollars to one person when it’s all they have is a far greater fortune than the $1500 to the person who has it to spend. When an individual values something they will use it.
- Tell the fricking truth and stop the bullshit hype. It’s not the tools or the channels, it’s the message you deliver
- I don’t think all of the above strategies are bogus or inflated depending on who the person is that you are going to spend time with. Consultants in lots of industries charge high fees for their expertise. We might pay to save us time and money by taking the long way. Bait and switch is my most hated ploy.
- Content-rich mailings and seminars/workshops, with a mention of what is available next, and being available after an event to speak one to one about people’s concerns. Building trust and rapport work with me. It may take longer to enroll a new client (or not), but it sure feels better.
I had a (looong) lunch with a business colleague on Friday,
and she was telling me about several seminars she’s been
to in the last 6 months by some of the top internet marketers.
Now, neither she nor I is squeamish about a back-of-the-
room sale (heck, I teach it!) but there is a point where enough
is enough. At these seminars, she experienced three (and
sometimes more) selling sprees. But here’s the rub, in my
opinion: there was little to no content. These Big Names
are ostensibly experts, making millions of dollars a year,
yet they display little of that expertise by providing a
valuable teaching experience. Furthermore, one of these
Big Names positions him/herself in marketing materials as a
particularly ethical, genuine, even spiritual person. Hmm.
My colleague never did write the blistering letter she was
forming in her mind as she sat through one of the seminars,
but she told me of a rather famous blogger who attended a
similar seminar from *another* Big Name and did pen an
indignant post, blasting him/her for charging $1,000 +
for virtually no valuable content and lots of selling.
If you’ve been on my list for a while, you may remember
my email newsletter last summer, when I attended a 3-day
seminar in Las Vegas with a Big-Name Internet Marketer
and came back with all the same complaints and actually
“outed” him in the email, as a buyer-beware notice.
And yet, a few weeks ago, on June 16th, I wrote a blog post
about a woman who attended my public speaking seminar
and, after the one and only back-of-the-room sale of the
week-end, asked me if there would be any more “sales stuff.”
I had an opinion about that then, which you can read about,
that clearly illustrates my belief that selling can be perfectly
But I am very curious to hear what all of you think about
selling at a paid event.
What I think is imperative to consider, in replying to this
question, is one’s own issues around money, as well as
one’s own fear of and belief in “lack.” I have, as I wrote in
that 6/19 post, come to understand the connection between
hating to be sold to and the belief in not having enough
money in general…and the belief in not having the power
to make it OR lose it…and how all of that mixes in to con-
taminate one’s ability to then sell themselves in business.
So, it’s a complex issue, where the wires of unconscious
fear need to be pulled apart from the wires of objective
Your own stuff aside, I’d love to hear your experience
of 1) a time when someone’s selling at a paid seminar felt
acceptable. You had little to no discomfort with it. What
did they do to make it easy and okay? and 2) another time
when you felt angry about the selling. What were they
doing or not doing? 3) And, in looking at the two, what do
On my next blog telecall–this Thursday–we will be
talking about this. It’s free and easy to get on. Just register
for it by clicking the link at the very top of this page entitled,
Telecalls. (If you’ve already done so, no need to do it again.)
But don’t wait until the call to give your opinion!
Thank you for contributing. I fully believe that these answers
will give great insight into the future of selling services. Have
a great week!