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First 5 Months
Phase 1: The POWERHOUSE METHOD ™
In record time, you will:
- Establish the best buyers (target market) for your services.
- Establish the best solution for those buyers (i.e. your most marketable offer).
- Get your 1-of-a-kind “urgently wanted” business identity (a single identity that prospects will identify with and buy).
- Get your 1-of-a-kind differentiation in the marketplace (different from everyone, not just those in your field).
- Get the no-one-has-it-but-you “teaching concept” that will form all of your programs.
- Get a business that is the direct-expression of your purpose for being on the planet.
- Step into your leadership role with the Powerhouse Message you will now deliver.
You will achieve all of the above by passing through ILA’s “secret formula,” where you develop the following messages under my tutelage.
- Business Thesis
- Meta Message
- Blended Message, or “Powerhouse Message”
- Teaching Concept (for Portal Program and opt-in gift)
- Mission Statement
- Promise Statement
Phase 2: Development of Business Empire
Blueprint of Progressive Line-Up of Offerings
Creation of Opt-In Gift
- Brain-Sticky Thesis/Concept
- Name and tag line
- Precise wording, reviewed and edited by me
Creation of Portal Program + Script + Pricing
- Brain Sticky Thesis/Concept––so it’s urgently wanted
- Complete outline using my proprietary “Transformational Arc”
- Name and tag line
- Script—verbally scripted, then reviewed and edited by me
Creation of Signature Program + Script + Pricing
- Brain Sticky Thesis/Concept––so it’s urgently wanted
- Complete outline—with Brain-Sticky sequence taught in my public speaking training, Secrets of Impact & Influence
- Name and tag line
- Script reviewed by me
Creation of On-Going Call or Webinar + Outline
- Brain-Sticky Topic/concept
- Detailed format of event
- Mission statement to attract larger group
- Name and tag line
Phase 3: Development of Strategic Inspirational Marketing
- Specific and Detailed Marketing Strategy for each program
- Development of Promotional Pieces for each program–verbally scripted, reviewed and edited by me
- Upsell Scripts for Portal and Signature Program–word for word scripted orally and edited by me
Essentially, in this phase, you are getting all of your marketing copy developed—but not just any marketing copy: inspirational copy.
The future of business is in inspirational selling/marketing and you will be on the ground-floor of that movement. In this phase, I oversee every influential communication you will present or deliver, and ensure that it is “Brain-Sticky”: compelling, memorable, and original. It is unheard of that you get this kind of attention for your marketing materials in any business program.
MID-TERM EVALUATION
Second 6 Months
Phase 4: Delivering Programs as One of the Best Presenters in the World
- Learn how to deliver programs and marketing seminars as one of the best presenters/teachers on the planet at Secrets of Impact & Influence, Lizabeth’s long-time public speaking training based on neuroscientific research on learning and memory.
- Learn to sell from stage as an Inspired Leader
Phase 5: Projects Move From Development Stage To Successful Execution
This is where you go “live”—implementing your brand new business with strong accountability to me, as well as consistent review by me of all the steps to your opening night.
ON-GOING CALL SERIES PRESENTED and TESTED
- Marketing fulfilled
- Delivered 4-6 times
- Feedback and recalibration, as necessary
PORTAL PROGRAM PRESENTED and TESTED
- Marketing fulfilled
- Practiced
- Delivered at least once, preferably twice
- Feedback and recalibration, as necessary
SIGNATURE PROGRAM PRESENTED and TESTED
- Marketing fulfilled
- Practiced
- Delivered at least once
- Feedback and recalibration, as necessary
Technology needs are guided: auto responder; merchant account; ebook cover design; website and logo design.
FINAL EVALUATION
If you’re an expert of any kind, just starting in business, this is your chance to leap over every mistake you could possibly make.
If you’re a seasoned entrepreneur, this program will invigorate and elevate your business in unfathomable ways. As I said, it is probably true that you do not yet have the business you have been born for, if you don’t have your single-sentence leadership message.
As a seasoned business owner, you may hesitate to go into a year-long program because you think there are steps you won’t need to take—but that’s not the case here. Every step in the Immersion Program is new, fresh and critical for any level business owner.
Yes, you will get a new, complete, highly marketable, compelling, memorable and original business—that will be functional well before a year is up–but far more important, you will be a leader in this world, as you have come here to be.
You will be part of a very “special operations unit” of inspired leaders trained to be the best at creating transformation on the planet.
As I said in the video—THAT is the reason you will choose Inspired Leaders’ Academy over any other option.
