In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. Throughout October, I will randomly choose one of the 75 and expound on it. So here’s today’s:
#54 Surprise your list and your clients. This can be done in countless ways so unleash your creativity. The message here is singular: give them unexpected gifts.
The best way, of course, to surprise your prospects and clients is to deliver more than you promised. Are you consistently doing that? You don’t ever, ever want them complaining that you didn’t provide what you said you would–nor do you want them experiencing only what they expected. Not that that’s a bad thing, but it’s just not extraordinary. Every person I’ve served in business has said I have exceeded their expectations–whether in ebooks, live trainings, or 3-month courses. It’s been a huge part of my success.
But I also surprise my list with presents: transcripts from a recent talk I gave is a favorite example, or a new article I wrote (not blog post, but bonafide article). Recently, I sent them a 9-page special report detailing the blow-by-blow development of my new business brand in 2012. This might seem self-serving, but it was so chock-full of insights and guidelines any one of them could take when making changes to their own business that it was every bit a gift, and I was told so often in emails from them. And, of course, I just gave out this 14-page, 75-item report, “What I Know for Sure: Lessons Learned in 10 Years of Business.”
There truly are countless ways that you can gift your list and clients–limited only by your imagination. I suggest you take yourself back to the last surprise party you gave, or how you felt as a kid, surprising your parents with breakfast in bed or a birthday cake. Do you remember how good it felt to give what was not at all expected? Do you remember the delight on their faces? You may have gotten something back in return, but what really mattered was the selfless giving of something you knew they’d enjoy. That’s where this comes from.
Now, go and have some fun! How will you surprise your prospects and clients today?
Get all 75 tips, PLUS much more! http://inspiredleadershiptraining.com/10Years/report/
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