In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. Throughout October, I will randomly choose one of the 75 and expound on it. So here’s today’s:
#66 You need a Signature Program. Period. It can be a tangible product that you hold in your hand, or it can be a 5-day boot-camp—but you need a Signature Program. And if you are in the business of helping people, you need a Transformational Signature Program, one that produces a measurable change in your audience.
So, what is a Signature Program? Simply stated, it is the program that you’re known for. And, at least earlier-on, it’s your big money-maker. Why do you need one? Well, again, simply stated, it’s the very fastest way to brand yourself. And it’s the fastest way to grow your income, because that Signature Program can and should be leveraged into products and “next-step” programs. This is exactly how I built and grew Inspired Leadership Training and it’s what I teach every single one of my students and clients to do. You must have a Signature Program…period.
But, as I say above, not just ANY Signature Program. If you are here to lead change in the world (and you are), this essential program of yours that designates your brand…should change the lives of those attending, yes? There are dynamics that create transformation, and to plug my own Signature Program of the last five years, Secrets of Impact & Influence, this is THE course that teaches all of those dynamics. But there is a certain “arc” that you need to take your participants through in order to get them to shift, and it entails getting them deeply into what I call “The Ick.” You have to get them to realize how their lives are sheer misery; how they’ve been driving themselves into hell. And you have to do it well. When you include this element, they have a chance at really leaving those old patterns behind–no matter WHAT they are, even talking too much around the water cooler.
A Transformational Signature Program. Get one. Now. (Click the link for today’s final specials and look at the 8-CD Set offer.)
Get all 75 tips PLUS much more! http://inspiredleadershiptraining.com/10Years/report/
And be sure to go here asap for a smorgasbord of specials for you–on my birthday–and FOR today only!!
