In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. And every day in October, I will randomly choose one of the 75 and expound on it. So here’s today’s:
Unsubscribes. They tend to bring a little pang of
insecurity to every business owner but those
with the thickest skin. TIP: Write them from
your private email as soon as the unsubscribe
message pops up. Tell them you’re sorry to see
them go and ask them to tell you why. I’ve saved
2 recently just by doing that; they got right back on.
There isn’t much more to say about this except to impress upon you that doing it
is worthwhile. I always send back an email when I get an unsubscribe message
with the subject line, “Sorry to see you go, name!” It gives me a chance to thank
them for signing up in the first place and to get some information. Just the other
day, a woman unsubscribed when I sent out an email pertaining to my 10th year
anniversary. Since the subjects I’m dealing with for this anniversary are not my
areas of specialty, I felt it was important for her to know precisely what I do before
she goes. Nice and concisely. Here’s what I sent her, after the subject line I mentioned
above:
Before you go for good, I wanted to be clear that today’s email was a little off-topic
for me and that may be why you unsubcribed. For October, I’m “cleaning the closet.”
So, I wanted to be sure you knew precisely what I do and why you got on my list
in the first place: I build businesses for visionary entrepreneurs based on a single,
unique “powerhouse” message…which then gives rise to the suite of products and
programs that build their business empire–which includes their one-of-a-kind
money-maker, their Signature Program. I help them sell that program with Brain-
Sticky marketing–and, of course, I help them deliver it with unparalleled power
and impact with my public speaking program.
Hope to see you back again one day!
She didn’t come back, but she wrote me back to assure me that this wasn’t
personal (smile)–and to tell me the reason: which was that she is inundated
with emails. I wrote her again one last time to say thank you and now she is
left with a different impression of me and my work than she had from the
email from which she’d unsubscribed.
So, the next one you get–do the same thing. Write them back to thank them
for signing up in the first place; to ask if you can help with anything one last
time; to share what it is you do; or to ask for feedback. Again, you may not
get them back (but then again, you may)–but it’s all about customer relation-
ship and leaving a positive final impression.
Get all 75 tips PLUS an invitation to join me in celebrating 10 years on a free call October 10th, PLUS much more! http://inspiredleadershiptraining.com/10Years/report/
Hate to sell? In celebration of my 10th anniversary, I am reprising one of my most beloved programs. A 4-part/2-week course, Grillin’ the Gremlin: Freedom for the Sales Phobic. Learn the 7 reasons you do not sell EAGERLY or WELL. This is the LAST time you’ll ever get his program, and the ONLY time you get to work with me for peanuts. Jump on this. It’s good only until Tuesday Oct 18th! http://inspiredleadershiptraining.com/10Years/gg/
