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It’s pretty rare to come across a book that expands a business’s creative potential quite exponentially; has real and practical application, and is profound. I believe that Winning the Story Wars by Jonah Sachs is one of the best books I’ve read in a decade because of these elements. It tells a unique and potentially world-changing story as it invites you to do the same. You’ll want to read it yourself and glean from it whatever your business most needs, but I’d like to share the impact it had on me–and it was, indeed, profound.

First, for you to feel the impact yourself, it’s necessary—in reading the book or in reading this post–to view yourself as a marketer. I always tell my Inspired Leaders that selling and marketing is 80% of their business, but I’ve never really called them or myself, “marketers.” Now, I will–and proudly, as you’ll see. [Read more…]