Survey Says! We’re Sick of the “Internet Information Marketing” Scene!

So, if you read my post from last Monday, it will put the results below in context. Suffice it to say that I got a “knock on the head” about the phoniness of the internet information marketing gurus and asked my list to chime in with their opinions. It is a small sample–with a BIG message! #1 How “fed up” with the Internet Information Gurus are you? (OPTIONS) 1. I used to admire them, but have stopped because they feel superficial to me. –60% 2. I’ve never followed them because they have always seemed “slick” to me.-–25% 3. I have no problem with them–and very much aspire to their levels of success and how they got there! –0% (Interesting…NOT one said they had “no problem” with them!) Comments from This Section Our marketing internet industry has become a place of greed and flat out lies. The conclusion you have drawn is the one I’ve been drawing for a while. At first it was so new to me that I really tried to learn as much as I could, then I noticed how the formula played out in all the various ‘guru’s’ out there. I don’t even read their stuff anymore! AND as one of them said…this is tested, it works. And there is a sucker born every minute. I want to offer something important that isn’t a hype or a come on. Most of them are “slick” to me as well. I try to undig the information and resist the ‘continous education is an investmet, train with me’ I observe more as a way of knowing what “not to do.” Kinda like a bad boss. I take only LIVE coaching when I FEEL it is exactly what I NEED at this very moment They are all the same and i too am sick of the unending litany of emails that i get from some of them. They all seem to think that more emails are better – NOT TRUE! There are gold nuggets in each offering but some folks are just too pushy and their programs are too expensive. Even the person I have known a long time has gone to the darker side of $$$$$. I haven’t stopped following all of them because I can still learn while ignoring the hype and hypno-sales techniques I know that the ‘free’ seminars will almost always include a 10-20 minute pitch. I tend to tune them out or leave the call. As for the ‘how you can leverage yourself into a six-figure income’ types, enough already! If all it requires is a formula than we would all be rich. Obviously there is more to building a business than that — our own emotional disposition being one of the biggest factors. #2: Do you think the lack of trust in Internet Information Gurus is growing? 65% –yes 35%–haven’t asked, so can’t say 5%–no Comments from This Section: Seems many are modeling the identical model.. very boring So much car salesman tactics that are not attractive or part of conscious business practices. Underneath the testimonial is the mantle of $$$ for the guru Manipulation is the name of the game. #3 : Here is a list of typical marketing strategies used in information marketing. Please RANK them by number, from those that “turn you off” the most to least. 1. interviews with guest gurus 2. email marketing FOR their guru friends 3. email marketing of their own newsletters 4. email marketing of their own *promotion* 5. live events with many speakers selling 6. free teleseminars 7. free live seminars 8. free video trainings 9. social media Worst Offenders:
  1. Live events with many speakers selling
  2. Email marketing FOR their guru friends
  3. Email marketing of their own *promotion*
  4. Social media
RESULTS: 4, 2, 9, 3, 5, 1, 6, 7, 8 5, 8, 4, 2, 7, 6, 9, 1, 3 9. 4. 3. 5. 6. 2. 7. 1. 8. 2, 1 ,4 ,3, 5, 6, 7, 8, 9 5, 9 5, 2, 4, 3, 1, 6 5, 7 , 8, 9 5, 7, 8, 1, 2, 4, 6, 9, 3 1, 2, 3, 4, 5, 9, 8, 7, 6 5  2, 7, 1, 3, 4, 6, 9, 8 2, 5–the rest are necessary 4, 3, 2, 5, 8,7 2, 5, 9, 1, 3, 7, 6, 8, 4, 9, 8, 2, 5, 4, 3, 6, 1, 7 2, 3, 5 5, 4, 2, 3, 1, … Comment from This Section: None of these things bother me, per se; it’s HOW they are used. An interview with a guest guru would be fine if it were not a hype fest/ ego booster. Same for email marketing of promotions. If they are relevant and not full of bull, that’s fine. The problem is they are so full of shit. I’m currently a part of a group venture and the hype is embarrassing me. Another lesson learned. #4 And here is a list of typical *business* strategies used in information marketing. Please RANK them by number, from those that “turn you off” the most to least. 1. Big-ticket year-long “mastermind” programs, from $20-$100K 2. Monthly memberships ($19-$250) with online membership site + 1 CD + newsletter +  one group call with Guru 3. Seminars with multiple speakers, all selling packages. 4. VIP days–go to the home of the guru for a day 5. Big-ticket home-study programs (lots of videos/dvds/cds + manuals) for $1500+ Worst offenders:
  1. Seminars with multiple speakers, all selling packages.
  2. Big-ticket year-long “mastermind” programs, from $20-$100K
  3. Monthly memberships
  4. Big-ticket home-study programs
RESULTS: 3, 5, 2, 4, 1 1, 2, 5, 4, 3 4. 5. 1. 3. 2 1, 2, 4, 3, 5 1, 2, 5 3, 4, 1, 5, 2 5, 4, 2, 3, 1 1, 3, 4, 2, 5 5, 4, 3, 1, 2 2, 1, 3, 4, 5 1 ,2 ,5, 3 ,4 3, 4, 1, 5, 2 5, 4, 1, 3, 2 3, 5, 1 3, 4, 5, 1, 2 1, 5, 4, 3, 2 3, 2 2 Comments from This Section: No one is inherently bad, it’s more the method of self-promotion and the lack of valuable content that bothers me. Lots of folks think they walk on water when they sure do not! The use of “incredible” “amazing” and other superlatives surrounding price of a special offer. “Do it now or it will cost more later.” 3 is by far the worst because you end up in one without realizing it. 2 because you can end up in these without realizing it. 3 & 4 could be okay. If there is really value to the seminar or access to the guru (bad term; good for big egos), and the upsell portion is really minimal, I don’t mind so much. Usually, though, I a not-too-thinly veiled upsell is the major thrust of the presentations. Group calls with ‘Guru’ are only good if you have reasonable access, so the membership has to be limited, somehow. Again, the major thrust behind membership sites seems to be, “How can I make more money and work less?” This sickens me. #6: How would a TRUSTWORTHY “Information Leader” do business? How would s/he market?
  • Be themselves … be real, but still PLAY BIG.
  • honestly, authentically, and with integrity
  • I want more practicality, and honesty “it won’t”, “you need to improve here and there”. Less exclamation of admiration as if the truth was just discovered. If something is good, yes, acknowledge it but I want less high-pitch “awesome’. Down to earth.
  • Some discreet disclosure; Substantial information for reasonable cost in time, energy and money; CD and group settings seem fruitful.
  • Teach first, then make services available.
  • The ONLY way I have seen transformation taking place in me has been through LIVE communication where ONE on ONE coaching is offered. So the information leader MUST offer me this in order for me to even consider giving him any money.
  • Email people when you truly have something to say or something new to offer, not every week or every day because you think you have to
  • If you can still learn from them without spending a cent…that’s good thing!
  • UP front honesty on what is offered at what price. NO HYPE on supposed value of products offered.. It is only valuable if I agree to pay the $$. Honesty about affiliate income from my purchases.
  • NO buy it now or loose out on the special price. Immediate decisions are pressure. A good product will sell itself w/o this car salesman tactic.
  • Membership community at very low cost with many free offerings.
  • NO GAMES! I am so tired of the manipulation
  • A sales/opt in page that is not a 30 min read through testimonial land.
  • Lead with actual leadership qualities. Yes, we all have information and products we would like to disseminate to the public, but it seems that over-inflating the price which puts a perceived value on the item engenders people to want to buy to see what the hidden gold is only to find out there isn’t any hidden gold, it’s just the same old stuff rehashed into a different format. I think we need to get back to an actual value based system. Why not let the buyers put their perceived value first – a few dollars to one person when it’s all they have is a far greater fortune than the $1500 to the person who has it to spend. When an individual values something they will use it.
  • Tell the fricking truth and stop the bullshit hype. It’s not the tools or the channels, it’s the message you deliver
  • I don’t think all of the above strategies are bogus or inflated depending on who the person is that you are going to spend time with. Consultants in lots of industries charge high fees for their expertise. We might pay to save us time and money by taking the long way. Bait and switch is my most hated ploy.
  • Content-rich mailings and seminars/workshops, with a mention of what is available next, and being available after an event to speak one to one about people’s concerns. Building trust and rapport work with me. It may take longer to enroll a new client (or not), but it sure feels better.
Well, there you have it! Know any Internet Information Marketing Guru? Send ‘em over here so they can get some sense knocked into them! I’m still happy to take your thoughts over at Survey Monkey:

How I Came to My Senses After a Fainting Spell and 2 Shady Mechanics

So, I fainted in Target on Sunday. Out of the blue. And no, it wasn’t because of the great sales. In fact, they say it was dehydration, but whatever it was, it was scary. I had the oddest symptoms for about an hour before I crumpled in a heap somewhere between kitchenware and bedding. I found out it was due to loss of oxygen to my brain; apparently we traverse weird territory without our requisite O2—and for sure, I thought I was going crazy. Then, without warning, boom, a man’s kneeling over me, asking if I know why I fell. “I didn’t even know I DID fall,” I answer, groggily looking from left to right. Soon, I was surrounded by paramedics, police officers and Target managers bracing themselves for a lawsuit. Because I hit my head very hard on (something; no one knows because there were no witnesses—but, man, does that bump still hurt!) I was escorted onto a hard, orange plastic gurney and fit cozily with a neck brace. Off we went, sirens wailing, to the hospital for tests. It turned out that every blasted test came back normal —which is what one typically strives for, I know—but when you’ve interrupted your family members’ lives, not to  mention your own all-important shopping spree, you want something to explain the hours in the ER. But, alas, I was diagnosed with syncope— otherwise known as fainting—and released to my own recognizance. Such as it is. As I was reclining back at home, my ex and signifi- cant other took my VW to the dealership to have them resolve an odd sluggishness I’d been experi- encing. After sleeping eleven hours that night, (and not one of them on my left-hand side because of the massive bulb on the side of my head), I headed over to the dealership to await my car’s release. And that’s when I got the female treatment. I’ll spare you the details, but suffice it to say there was some unmistakable shady activity going on. Ten minutes after I declined a $400 additional service, I was told that the issue had, remarkably, “disappeared.” All was fine. Then, a moment later, they came back to say that they had a used part in stock from another car and could slip that in to replace my faulty one. Had I gone ahead and accepted the $400 job, do you think I would have been told of the free used part? Or that the issue had miraculously disappeared? I’ve been feeling increasing disgust over the corruption and secrets so prevalent in our world today—not just on Wall Street, and in government; Big Business, “corporate media,” our religious institutions, etc.— but also in “small business”: the shallow and greed- based antics playing out in internet marketing every day. Having my own mechanics try to shaft me was a tipping point for me and I decided to make some changes in my own business. I have always been honest and trustworthy as a business owner, but I was following many of the Internet Information Gurus—and this week, I unsubscribed from a vast majority of them. I decided they’re too slick and phony for me; they’re the “Internet Hollywood Scene.” The few hours in the ER, not knowing what was wrong with me, plus the massive knock to my head, brought me to my senses: I’m “leaving the pack,” “escaping the wannabees” once again, no longer aspiring to rub elbows with them, proverbially “sleep with them” to get to the next level, attend their parties or adapt their business-building strategies. (Which are, on another note, entirely cookie-cutter, have you noticed?) I don’t want to make money by gouging other people of their hard-earned money. (And I never have.) Isn’t that what the banks do? I don’t want to make money by hosting a seminar that’s really a pitch-fest. I believe that’s called bait-and-switch. I don’t want to make money from obscenely inflated home-study products or memberships. And I don’t want to tell my daughter I made money following. Inspired Leaders don’t follow, they lead through inspiration. I got seduced by the glitter and glam—but now know that all that glitters is not gold. I have created a questionnaire over at Survey Monkey, to see if my own experience reflects the “zeitgeist,” the energy in the culture right now, about slick, internet information marketing. You know –the guys and women making millions of dollars on $20,000 – $100,000 yearly memberships, claiming they can “teach” (ha!) and “coach” (ha!). Have you had it, too? Do they feel like shallow, slick, plastic Hollywood types? Do you want to learn from a different type of leader? If so, what type? I promise to share the comments from your peers in an upcoming blog. By the way, in case you’re wondering: I’m doing fine… except for the nasty bump and the bruises on my leg and knee. I’ll be going to a cardiologist for a “table test,” just to ensure that I don’t have a propensity for losing oxygen to the brain. But I expect everything to come out normal. After all, I’m still young! In fact, the best part of the whole experience was my daughter grumbling to me as we sat in my ER room: “Everyone’s asking me if you’re my sister. It was all worth it for that! Please click here to take my “Have You Had It With The Internet Hollywood Scene?” survey.
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