Here is the next excerpt from “One of a Kind: The Powerhouse Strategy for Standing Out and Leading the Way with Your Business.” I’m releasing the ebook next week on an inteview call I’m doing with Therese Skelly. Definitely get on that here so you can hear me share with her how to get a truly one-of-a-kind business identity!
If you are on this planet to serve the people on it through your business, you must succeed. You were not graced with the calling, talent and skill that you have just to fade into the background, unrecognized.
Yet, as you’ve heard countless times, talent and skill do not equate to business success. So many follow their passions only to end up sharing the very best of themselves with only a tiny circle of friends and family. They end up giving up and packing up because they cannot support themselves.
But then something far, far, far worse ensues. They end up living a life “unused.”
“This is the true joy in life: the being used for a purpose recognized by yourself as a mighty one; the being a force of nature…I want to be thoroughly used up when I die…” --George Bernard Shaw
To be used up, I believe, is what every one of us wants. Not being so may be the only cause of our depression, the only thing that truly ages us.
You must be thoroughly used up when you die. And if your purpose is linked to your business, you must get your business right. But so many don’t take the time to understand all that is involved. This book isn’t designed to give an overview of all of the elements essential in building a successful business—there are plenty of those out there. This book is here to impress upon you one single thing:if you are not different in the marketplace, you will die with your song still in you.
The pain of blending in is a primal one, and will affect you on deep levels.
How does it feel when you get a blank stare or a look of confusion when you talk about your business? Or when only a few people sign up for your tele-call or seminar? How does it feel when people unsubscribe, or you go days and weeks without a single opt-in? What happens in you when, one after another, prospects slip out of your net?
I’ve seen it. A part of you is thrust back to high school, to the popular guy who never so much as sent you a glance; to the day you were passed over for the team; to all the parties where you hung back against the wall, unnoticed…and to all the times since, when friends, colleagues and even your own family haven’t recognized your value.
When your business isn’t special, it’s much too easy to start to think that you aren’t, and your confidence suffers a mighty blow that can too often be fatal to your business and your mission.
There is nothing more painful than not being worthy of someone’s attention. And in business, nothing more deadly than not being worthy of someone’s money.
When you can fill in this sentence, everything will change for you: “My business is the only one you will ever find that ____.”
When you can master this, the pain you’ve felt every time a prospect has rejected you will be replaced by a confidence that surpasses all understanding.
Being the “only one”–not just in your field, but period–is the game-changer.
Being “the only one who____” changes you from the inside out.
It heals the primal pain of going unseen.
It removes the pain of not fulfilling your life’s mission.
It assures you that you will be “used up.”
And it is the answer to most of your business problems:
- Your vague and fuzzy articulation about what you do
- Disinterested prospects in your 1-to-1 sales conversations
- Poor attendance on tele-calls and other speaking events
- The uphill battle to get clients
- Low opt-ins on your website
Being provocatively unlike everyone else is the direct route to making money and to bending ears so that you change the world (which you’re here to do, by the way.)
So decide right now that you will put your attention on this. Very few other business efforts will matter if this isn’t right. To thrive–in business and in your own heart–you cannot spend one more minute in oblivion.
You would think this was obvious, but just take a look around at most service-based businesses: you could line them up and not one would stand out. You may notice shades of differences here and there, but overall, nothing would raise your brow in intrigue. Almost instantly, your brain would check out.
Why is this?
I can’t speak definitively, of course, but after ten years of experience, I believe one answer is that there isn’t a clear enough definition of “what is different enough,” and so service entrepreneurs delude themselves into thinking they’re somehow making the grade….
You can read the rest next week when the book will be available. Do listen in to my call with Therese, too, on May 5th. We’re bestest friends and it’s going to be a great interview! Check it out here.