Part 3 Business is Different For You: Don’t Do This!

burnboat

So, did you do it?  Did you go into the fields last night and have your Scarlett O’Hara moment? Did you feel that full-bodied determination to get out from the middle-of-the-curve, where everyone is okay with average?

Did you feel the hope and belief in something so much bigger for your life and your business than that?

Did you then cut-off all other options? Burn your boats? (Read part 2 here.)

I told you yesterday that if I’d had time, I would have stimulated a reckoning like this with my lackluster audience (read part 1 post here), who revealed that, deep down, good enough might just be good enough for them. Even though they’d been called to so much greater. Even though they were born to lead.

If you’d been in that room while I facilitated such a reckoning—but decided to sit it out, I’d have lost it again: you have the chance to leave average and ordinary and you’re staying in it?

So, for all of our sake’s, I’m going to assume that you went into the arid fields of your business last night and declared, “As God is my witness, I will never ___________ again!!”

And now that you are all dressed up, let’s give you some place NEW to go. Your decision to leave the crowd behind must be rewarded—and sustained—by much, much better solutions.

NonConformityWomenFashionLet’s remember what we’re achieving here by leaving the pack: the ability to be seen, to have your message heard over the roar of thousands of competing voices. The capacity to honor the Impulse that brought you to this work in the first place, which isn’t possible when you’re looking and sounding like everyone else and offering superficial, cookie-cutter business brands, packages, workshops and presentations.

So, now that you have made the courageous decision to walk away from the middle that most everyone else calls home–how do you do it? How do you stand out?

Well, not the way you’ve been taught to. Business is different for you, so you have to do business differently—which means, giving up strategies meant for everyone else.

How many of these techniques for differentiating yourself in business have you heard?

  • Stand out with your personality. Wear some signature clothing item, or accentuate your heritage, or embellish your attitude—maybe your in-your-face irreverence or quick-witted humor.
  • Stand out with your past career or adventures. You’ve been a mountain climber, so be known for helping others scale the highest peaks in their own life. Or you once were a musician, so you should help others sing their life’s song.
  • Stand out by merging credentials with a contrasting industry. You are known for having a PhD in theology but consult to corporate clients. Or you’re known for uniquely bringing your experience as a high school principal into coaching political leaders.
  • Stand out with a narrow target market. You are known for working with mothers of newborns, or with teenagers, or young couples or retirees. Now, don’t get me wrong—every business needs a narrow market!!! But in this typical strategy, you’re known for it.
  • Stand out with your unique work style. You lead education cruises or do wilderness, beach or equine coaching.
  • Stand out with your specialty. I’m a divorce coach, an ADHD therapist, a career consultant, and EFT practitioner, and on and on.

These are familiar to you, right? Straight out of the differentiation handbook.

And sometimes they workfor much the same reason that our eyes are drawn to bright, shiny objects: they have flash-appeal. But they do not last.

Furthermore, there’s a MUCH bigger problem with all of these. Can you guess what it is?

All of them are much too superficial for what you are here to do. Again—you are a different BREED of entrepreneur; a “transformation artist.” None of these brings out the voice of the Impulse.

That voice is a leader’s voice. And it’s YOUR voice.

And it’s that voice that will differentiate you in a way all of these other strategies NEVER, EVER will.

You have something the world needs–and it won’t get it unless you lead.

Business is different for you, so you have to do business differently.

Go ahead, repeat after me:  “Things are different for me.”

Yes, they are. Now this: “Leadership is going to differentiate me!”

Click here to continue this 5-day story-series and find out just what kind of leadership will set you far apart…

Is There an Inspired Thought Leader Inside of You?

Sixteen years ago, as legend has it, I read a book in six days and everything in my life changed. Upon finishing it, I knew that I needed to leave my marriage and to change the course of my career–writing novels–which I had adored.  I woke up from that book knowing I needed to do something that was more real and substantial than creating fictional plots and characters had been for me. The words that I said–in the privacy of my own head—were, ” I want to change the world.”

For two years, all dressed up with no where to go, I searched for the venue that would help me to do that and finally came upon coaching. It was not what it is today: no one had heard of it, no one understood it (I think most still don’t) and so it was wide-open terrain. I was passionate about it because I knew its empowering methodology could indeed change the world.

accelerated learning mapFive years later, at a seminar, I was captivated by a method of working with audiences derived from education science called “accelerated learning.” It was another life-changing few days, as I decided to leave coaching and immerse myself in learning everything I could about accelerated learning and brain-based learning. Eighteen months later, passionate and convicted, I launched my second business—Inspired Leaders’ Academy—with a new kind of public speaking training just for entrepreneurs, using these technologies. I knew that when used properly, this “new paradigm of audience leadership” could change the world.

It’s been many years since that launch and many more since my realization that I wanted to change the world, but the drive is as real and fresh in me as it was when I closed the cover of that book.  I still believe coaching can change the world; I know that leading audiences with the technology of brain-based-learning will change the world—and now I work with coaches and other experts to help them change the world with a third element: Thought leadership.

Here’s my conviction: No business will make it now without leaving the pack and standing far apart from everyone else. And the way coaches, consultants and other experts will do that is with a fresh, provocative, even radical, message that shatters the status quo. A thought leader message. It’s essential for survival, and the only option for changing the world.

But a thought leader message isn’t enough. I named my business Inspired Leaders’ Academy years ago because I knew to stand out, and to change the world, you must lead with inspiration.  The fact is, inspiration sells as no data, evidence, or sound intellectual arguments ever will. My father was a minister and I adapted his natural ability to inspire, so when I began leading my public speaking trainings and free events, I saw that truth in action: inspiration is the ultimate call-to-action.ShieldHighResVersion

So, to be successful and change the world, you can’t just have a thought leader message that is intellectually satisfying; you need the fire and passion of inspiration to move an audience to truly “hear” that message and make it their own. On the other hand, you cannot just have an inspirational message—heat and heart—without a solid idea that confounds common understanding, fries brain circuits and destroys conformist thinking. You need them both.

I’ll be leading a virtual event in a couple of weeks: Is There an Inspired Thought Leader Inside of You?” It’s not an easy road; it requires rigorous thinking and a commitment to excellence beyond anything you’ll see around you–but if you are here to change the world, there will be only one answer for you, as there was for me sixteen years ago: Yes, and it’s ready to come out!

So…Is There an Inspired Thought Leader Inside of You?

Freedom to Lead Series 8: Freedom to Make GREAT Money!

This 10-day video series honors our Independence Day here in the States–July 4; honors the determination our forefathers had to be free by looking at the freedoms entrepreneurial thought leaders must claim in order to be successful in business and in changing the world.

This eighth video reveals the single *key* strategy to making consistent, reliable money as a thought-leader. It’s simple, but I bet you’re not doing it!

 [youtube]http://www.youtube.com/watch?v=-xLGb1s0miw[/youtube]

Freedom to Lead Series-1: Freedom from the Establishment

This 10-day video series honors our upcoming Independence Day here in the
States–July 4; honors the determination our forefathers had to be free by
looking at the freedoms entrepreneurial thought leaders must claim in
order to be successful in business and in changing the world.

In this first video. we look at the most important freedom for an entrepreneur.
Enjoy!

[youtube width=”640″ height=”480″]http://www.youtube.com/watch?v=dtAf6KfcEqc&feature=youtu.be[/youtube]

How to Determine Your Target Market: 6 Ways You’ve Probably Not Considered

It is a constant trouble-spot for my market of authors, speakers, consultants, coaches: Determining their market. I have a free ebook to help the process, but there are so many fine hairs to split, that it’s not really enough.

The Target Market question is the biggest boulder in the way of success for an entrepreneur; the hidden answer to their struggle; and the place that gets nearly every one of them—to use a term favored by a dear friend—“wonky.”

Tussling with who it is they will serve reveals commitment issues (I have to work only with them? For years??). Trust issues. (What if this market is a mistake and everything I build for them doesn’t work?) Ego and pride. (The big successes don’t target their market; I’m going to follow them.) When these issues become so obvious that they need to be pointed out lest we spend precious time extracting bullets from their feet, I provide these incisive insight–then end the nurturing with, “Get over all of it. Just pick.”

The other day, I was working with a client on his market and heard myself moving him through six ways to grab hold of a possible market for him. I am going to share them all with you in this diagram today and comment on the first, and then write content for the other five over the next week.

So, you can, and must, evaluate your market on at least the following conditions:

 

  1. What Market “Urgently Wants” What You Have?

Even this is not a cut-and-dried question, and is hair that can be split dozens of ways, but it must be answered! The biggest problem I see for service-based entrepreneurs is that they do not ensure that they are delivering something to the market that the market would “climb over chairs to get.” They’re putting out what they want to put out.

But even if they work on this some, they’re still not reasoning it through enough. They really believe “everyone” could be served by what they offer. But this is not true. Some age-group (the fastest way to get at this if it’s a consumer market) or some company desperately wants what they have more than another. So, what is that age group? And then, what is the situation they’re in that heightens their urgent want? Did they just get divorced? Just graduate college? Did the corporation just merge? Who is in urgent pain and therefore urgently wants what you have?

You *must strike* where there is pain, or you will gather dust very quickly. And there are times in life when the pain out there that you can heal is more acute than at other times. Yes, you provide outstanding marketing services–but at what stage does a business recognize that it REALLY WANTS marketing help? Probably after about two years of failure.  Yes, you’re a great parent coach, but what situations would cause a parent to come seeking your services? There are only a few times when pain is acute: during pregnancy; toddler years; teen-age years.

Look for stages of life and situations that will cause an upsurge of interest in your solution. You are not wanted all of the time. AND you are not wanted by everyone. You are wanted at a specific moment in time, by a very specific type of person/company.

So, what are the crackling synapses in your brain telling you right now?

Stay tuned for the next installment…

What Every Entrepreneur MUST Have In Common With a Prosecuting Attorney

Ready for this? Your business sales are directly proportionate to your ability to stand before the judge and win your case.

Yes, you’re here to effect change in the world. To do good. Be an inspired leader. But in addition, you must be as sharp as a prosecuting attorney if you’re going to make money helping the world with your business–any money.

Sans all sleazy and unethical tactics. In fact, the opposite of slimy verbal gymnastics will win your case: irrefutable truth is the secret. But I’m jumping ahead of myself–and don’t assume you know what I’m about to say. Read on. I promise this will twist your circuits and get you thinking…

So, what does the prosecution in a case do? He puts forth an argument and then sets about proving it beyond a reasonable doubt. If he wins, it’s because the jurors or judge couldn’t come back with a, “Yeah, but –”. The proof was irrefutably true…or, at least, presented no holes.

I want you to realize why you may not be making enough money. Because you’re not presenting a solid case.

I’m willing to bet my life that 1. you don’t have a carefully considered and clearly articulated argument for your market on what they must do (hence your confusion, round-and-round thinking, lack of spark in your business); and 2. I’m willing to lay down my life that you haven’t considered or articulated iron-clad proof of your argument.

Am I warm?

If you fail to present your case, you lose. If your market doesn’t buy (believe) what you’re saying, they won’t buy it. You must present a truth they can’t deny.

So, let’s look at point 1: What is your contention for what your market must do? Spin on their toes for 5 minutes every day? Drink spring water from the Himalyas? Clear their mental blocks to success?

(You need an argument/contention for your entire business AND for every program and product you put out there. Your brand should have one salient contention; the single “to-do” that you are fired up with conviction about. And your smaller program/product contentions should step in line with that.)

Now, the more hackneyed your service (insurance; fitness; weight loss; life coaching; accounting; financial planning; yoga; etc.) the more immune we are to your argument because we’ve heard it already and have already made a decision about whether or not it’s true that we should do that—and, often, the more skeptical we are that your position has any merit. So, you have to work all the harder to articulate a provocative contention that catches attention.

For point #2: presenting the case–stating proof to expunge reasonable doubt. I’m a task-master with this and my clients have to go to the drawing board several times until they have satisfied this criteria. Not one of them has an easy go of it because it’s challenging to remove the holes a prospective client could poke in their argument. They get frustrated in that challenge, but I tell you, it turns their business from questionable to viable—and THAT is the difference between having to quit and Easy Street.

Heads up: The more esoteric, abstract and fringe your service (energy healing; dream analysis; past-life regression; medical intuitive healing; group sex therapy; Akashic Record clearing; even raw-food dieting) the harder it’s going to be to make a sale–because the harder it is to build a case that overcomes resistance or that has hard-core evidence that takes them beyond a reasonable doubt. So your job is to dig really hard and really deep to find the kind of evidence that will make your case.

Whatever your business, whatever stage your business is in–it is essential that you give this top priority.

This is selling we’re talking about. So, step one is to ask yourself, “What does my market have to do?” Don’t take yourself out of this by insisting that you don’t believe in telling your clients what to do!! That’s a really, really weak argument! You will only be successful in business to the degree that you have ironclad conviction about the very, very best solution for your folks. Without it, you will never stand apart, you will never sell well, you will not have a sustainable business—and you will lose your way in restlessness, uncertainty, self-doubt and confusion. Know what they must do and be a stand for it!

After you have your contention—put the word “because” after it…and start explaining why it’s true, in bullet-points.

Then look at each and ask yourself, “Could someone poke a hole in this?” If so, go at it until you have at least three or four solid proof-statements your market would buy. Then get out there and share it so they buy!

Coming in June! A free training call on how to build a successful one-of-a-kind business empire. THIS is one of the keys!

10 Reluctant Lessons Learned on Mothers’ Day

Well, of course, lesson number one is to have a relaxing day, rather than one that sends you into apoplectic shock, but not everyone can learn that one easily.

Now that my own mom is gone, Mother’s Day is spent doing something deliberate with my daughter (as opposed to reading in a hammock in solitary bliss), such as going to see Hair on Broadway, bicycling at the shore, watching our favorite mother-daughter movie, Tumbleweeds. This year, I had the brilliant idea that we should experience a ropes course at the Turtleback Zoo nearby. I think because my (rather ancient) memory of this zoo was that it was little more than a petting zoo for children, I assumed its sister adventure course would offer the same level of challenge.

LOL.

Now, for those of you who have charged your way through high ropes courses, I suspect you would consider this child’s play—and my own confident enthusiasm was evident as they strapped me into the harness, telling us that refunds past that point weren’t allowed, with my smile to my girl that said, “I guess some young children get scared…” Up I went the first ladder and stood happily on the first platform.

And then glanced down at my first action-step: to close the giant gap between me and an innocent-looking board. I couldn’t move. I was done before I’d even begun. Thankfully, they knew enough to post a guide right on the platform with you for this first lethal act and he was quite confident that I could make it. I looked across the chasm to my daughter, who had, indeed, succeeded to the other side and she called back, “The first step is the hardest! But then it gets easier.”

I don’t know how long I stood there, contemplating the inches across and the ability of my body to take a giant leap that was clearly not meant for human beings. I was told then, as I was told a thousand more times, to pull down hard on my lifeline and it would support me as I jumped. Absolutely nothing in my consciousness grasped that fact—then, or ever–but finally, somehow, I took that first life-defying step—and I was off!

I told my daughter on the next platform, “I’m getting off as soon as I can!” She nodded in soothing understanding. “We don’t have to go on to the second course; but we do have to make it through this one.”

I figured a panic attack was an effective exit strategy for getting out sooner, but my pride did get the better of me, so I gingerly turned to face the second challenge—and encountered my next searing lesson, then my next and my next. Indeed, the only thing that kept me from losing my mind entirely suspended in mid-air was this blog post; knowing that this ignorantly arranged Mothers’ Day adventure was a perfect metaphor for entrepreneurial leadership that I would share. So, you could say that thoughts of you saved me as I gripped my lifeline, fingers nearly bleeding, over the next ninety minutes. Let me share with you what I learned about fear and the requirement to get through it in order to arrive at a passionately desired destination ahead.

  1. Don’t think. Thinking did me absolutely no good. The only way I ever successfully made it across was when I “just did it”—just plowed through the fear (it genuinely felt like plowing through). When I stood still, examining the length of the board and the distance from it to the next one, and the possibility of stepping onto the wire instead…the board shook like crazy. My true life-lines were the guides, and they’d call up to me to tell me this. “Keep moving. When you stand still, it gets really shaky.” Of course, what did they know? But eventually, I listened, and when I just stopped thinking and kept moving, it was swift; it was easy; and for some reason, it just wasn’t scary. I suspect because it’s hard to move and think at the same time.

  2. You’re it. At one point, I was seriously the most afraid I’ve ever been, and by that point, I’d taken to talking to myself. One of my dear guides was busy talking another mother off the ledge, and I realized I was alone. I had no idea how I was going to take my next step. I was absolutely emotionally paralyzed. And then I pulled myself up by my bootstraps and said out loud, “No one can get you through this but you. No one.” It wasn’t some quaint affirmation you might say to yourself from the safety of the ground. This was an irrefutably true statement. Short of their getting some ladder and rescuing me, in that moment, there was nothing they could have done for me. Their soothing encouragement couldn’t have helped me with this. And they weren’t coming with any ladder. It was a defining moment for me, realizing that only I was going to save me.  There was no other resource except the one between my ears. I heard myself saying, firmly, “You just have to take the step. You just have to do it. There is no other option.” A fierce pragmatist if nothing else, I got how true that was and just stepped over my fear. It felt very much like that—a barrier I couldn’t dissolve or mitigate, but could step over. And did.
  3. Find your own way. I heard myself chatting to myself, “Just find the way that works for you,” as I walked across these ropes and boards. Sometimes I would do what was plainly expected, other times, I would walk on the outside wires only or walk sideways. Whatever worked. There was no right way.
  1. That said, there were undeniably easier ways to go that I didn’t always take—and when I did, I learned that there is absolutely no shame in taking the easy route!
  1. It gets easier. I got used to being in a constant state of peril and soon it stopped feeling fatal. In fact, in time, I rather deftly made it to the other sides! It got easier.
  1. Victim thinking escalates with witnesses. This one is a hard one to admit, but being highly self-reflective, I caught myself expressing more fear when the guides were paying attention to me. When they were busying saving the soul of another, I just got down to the business at hand and was efficient and dutiful. Interesting, yes?
  1. Just leap. The zip-line portion of the courses was by far the most fun—but first, I had to leave the safety of the platform, and the only way to do that was with a determination to “just leap!” I stood there at the first one, contemplating things, but then I just leapt. It was nothing more than a decision. Nothing.
  1. Let yourself fly. During the first zip line, I was still focused on the fear of having let go, so I was at the other side before the rather delicious sensation of freedom caught up to me. So, on the second one, I made a promise to myself to relish the fun of the easy ride and celebrate the end of the hard work!
  1. Excuses are the only things that paralyze. I came to the end of the first course and took a bathroom break. Remember, my daughter had suggested at the first platform that we could rap it up at this point, but I saw that she had gone on through. I knew, as soon as I stepped out of my harness for my break that I would be getting back in. No way was I going to let any fear stop me from finishing! I tripped a little on the way to the porta-potty and looked down to find a flap at the toe of my sneaker; my tread was peeling away—and I knew if they saw it, they wouldn’t let me continue. So, I reached down and pulled it off—the entire tread—because I was not going to let so insignificant of an excuse let me off. I’m proud of myself for that one!
  1. Hold on to—and remember—what supports you. My daughter’s own pragmatism showed in the car ride back, as we talked about this. Apparently, she’d experienced next-to-no fear. “How is that possible?” I asked her. “Mom, there’s no way you can actually fall. That lifeline supports you the entire time.” I found it incredible—truly—that I had never once given that thought. I chose (and it was entirely a choice) to completely forget that I was fully supported all the way and I could not fall. I actually chose to think I was unsupported—and that’s why there was any fear at all. Big, big, big life lesson there, wouldn’t you say?

I went home and took a luxurious thirty-minute nap, a delicious hot shower, and had a glass of wine at dinner to celebrate my victory. I recalled, as I fell into bed at midnight, dead-exhausted and aching, how I’d called down to one of the guides: “Why on God’s green earth did I decide to do this for Mother’s Day????”

He said, “Because it’s a gift to yourself.”

He knew then what I couldn’t—and was so right. Never again can I feel fear about taking any step–in business and leadership or otherwise–and not remember every single one of the lessons I learned forty feet in the air. The biggest one? Remember what supports me and remember when it comes to fear, only I can get myself out.

I am talking a lot these days about Leadership Self-Mastery. One cannot lead until one leads himself. One cannot influence until he influences himself. That’s what I did this Mother’s Day.

Preface of New Ebook, “One-of-a-Kind”

I am very excited to be introducing my new ebook next week! One of a Kind: The Powerhouse Strategy for Standing Out and Leading the Way With Your Business.

I will be doing an interview call with Therese Skelly on Thursday May 3rd, so if you want an early bird copy of the book, go check out what I’ll be sharing with her!

Until then, here is the preface of the book…

 

PREFACE:

In fifth grade, we were given, “antiestablishmentarian,” as a spelling word. Now, I don’t know how it was defined for us—what eleven year-old understands the “establishment”? But I instantly knew how to spell it and I instantly understood (and felt affinity for) its meaning. Its official definition is: “viewing a nation’s or society’s power structure as corrupt, repressive, exploitive or unjust,” but its common use definition is, “The practice of being anti or against most everything that was established as the norm (marriage, government and laws, and most obviously war).”

 The year before, I had lopped off the “E” from the front of my given name, despite having been named after my father’s favorite sister who had been killed in a car accident—so perhaps I raised my hand in class and asked my fifth grade teacher if I was an antiestablishmentarian—and perhaps she nodded. The moment of dawning.

Or perhaps I spoke up and told Mrs. Patterson that when I was in my mother’s belly, my father had left his congregation and family to march for civil rights in Mississippi with Martin Luther King. “Is my father an antiestablishmentarian?” I may have asked. Or, I may have waved my hand again, even then eager to ruffle feathers in that post-Vietnam War world, and told the class how one of my brothers had dropped his weight dramatically to avoid the draft and that another had taken to the road at fifteen for a three-month solo bike-riding odyssey. “Are my brothers antiestablishmentarians, too?” If so, I can picture Mrs. Patterson smiling tightly and even nervously and acknowledging, yes, your family is antiestablishmentarian.

So, I come by the practice of going against—if not being against–established norms honestly, and have a long track record of living my life that way. In high school, Shakespeare moved me when I first heard, “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” Indeed, I named my first business, a coaching business, Living True. And in college, I first read Ralph Waldo Emerson’s Self-Reliance essay and fell in love with his quote that sums up all I believe, “Do not go where the path may lead. Go instead, where there is no path and leave a trail.”

You cannot separate this life-long practice of going against the established norm from anything I think, say, or do—including, most especially, how I have shaped my business and how I conduct it. Every single program I have created from the inception of my entrepreneurial career over ten years ago with a coaching business–is different from anything else you’ll find out there. And today, I help my clients shape programs that are different from anything else out there.

I know that to be successful in business and life, we must pull away from external authorities–the established norm—and plug into our internal authority…no matter how unpopular we may be for it. That is our place of freedom, and I stand for every human being living in that freedom—and I cannot help but help my clients get there as one-of-a-kind, stand-apart leaders who lead the way.

And so I write this book for you. To help you claim that freedom that is your birthright and to give you some direction in making your business one-of-a-kind. It must be, you know. Not just because every business must be differentiated, but because you are here on a special mission—to lead the way–and you cannot do it by being like everyone else. You must leave the pack to fulfill your purpose!

In this book, I am going to guide you through the steps to leaving behind the established norm, to going where there is no path so you leave a trail.

I welcome you to the land of the antiestablishmentarians!

To the land of the free, the brave, and the successful.

Does “Changing the World” Seem Too Big for You?

In my new business incarnation, I use terms like ”change the world,” “mission” and
“leader.” A colleague of mine, who’s been in business for years, told me she wants
to feel that she has a BIG PURPOSE, but her specialty doesn’t seem to be evoking it.
She does very helpful things for her target market, but she’s not sure it’s going to
change the world or make her a leader. Now, she hasn’t worked with me, and
that’s exactly what I can do with her, but because I know she’s not alone, I thought
I would share some direction about this.

Before we go further, however, let’s get this out of the way: if you are an expert on
earth at this time, chances are very good that you are here with a bigger mission
than you are now realizing. Millions are waking up to a powerful call to impact. If
you know that (as she does) but just can’t “get at the itch”—relax, it’s going to come.
If you don’t know it at all and you’re very happy doing just what you’re doing, no
world-changing needed, then–at least for now–this whole idea isn’t for you.
However, you could be attracting far more business with just a slight change
in perspective. (I’ll write more about that in an upcoming post.)

If you’re like my colleague and can feel it “in there somewhere,” don’t be scared by
the idea of “changing the world” and being a “leader.” They’re part of your new job
description and with help, they will feel entirely natural (and destined) for you. I
want to help you see that the whole process is akin to moving from the shore into
tepid water, rather than skydiving off Mt.Kilimanjaro.

The fact is, there is only one thing standing between you and changing the world
as a leader of change. Only one thing that makes “those who know and are doing it”
different from you, and that is: a passionate belief.

There is something you believe fiercely that you are simply not bringing to your
business. It’s not shaping your “Store Front” (business identity), or reflected or
discussed in your programs/information products/speeches–and it’s not pivotal
in your marketing.

That’s it. No big mystery. No huge hurdle. If you aren’t “feeling it”—it’s because
you’re not feeling a passionate belief. Which could mean you’re not feeling a lot of
anything—maybe your “winning formula” in life has been to be highly intellectual
and not feel. It does require feeling to change the world, for certain. And a
passionate belief is what will get you feeling. It is then woven into absolutely
everything you do as a business owner.

You see, changing the world doesn’t have to mean that you “have a dream” that
literally touches every person on the globe—though, aspire for that, I say! And
being a leader doesn’t have to mean standing on a platform that millions can see—
though…! It means that you have a belief you cannot contain inside your own
skin and you know it will solve a problem.

You have it. I know you have it. For years, I have worked with countless visionary
entrepreneurs (coaches, consultants, wellness practitioners, speakers, authors),
and in our work,every single one of them excavates a passionate belief—their
leadership message.
You can, too. Indeed, it is time.

Now, I’d be remiss if I didn’t point out that a passionate belief is all well and good,
but without strong internal conditioning, it will fall limp. A leader must call
herself to very high personal standards to actually lead and effect change. But that’s
for another time.

Right now—just live and breathe this question: What do I believe passionately?

Join me on a very special call Feb 23–A Time to Lead: Do You Dare? Read more
here.

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