Freedom to Lead Series 9: Freedom to Rise

(Sigh. YouTube clearly scans a video and chooses the worst placeholder it possibly can.)

This 10-day video series honors our Independence Day here in the States–July 4; honors the determination our forefathers had to be free by looking at the freedoms entrepreneurial thought leaders must claim in order to be successful in business and in changing the world.

In this next-to-last 9th video, we look at one word that will give you everything you need to rise to the top and far above the crowd.

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Freedom to Lead Series 8: Freedom to Make GREAT Money!

This 10-day video series honors our Independence Day here in the States–July 4; honors the determination our forefathers had to be free by looking at the freedoms entrepreneurial thought leaders must claim in order to be successful in business and in changing the world.

This eighth video reveals the single *key* strategy to making consistent, reliable money as a thought-leader. It’s simple, but I bet you’re not doing it!

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Freedom to Lead Series 4: Freedom from Identity Confusion

This 10-day video series honors our Independence Day here in the States–July 4; honors the determination our forefathers had to be free by looking at the freedoms entrepreneurial thought leaders must claim in order to be successful in business and in changing the world. 

In this fourth video, we look at the limitation of putting too much out in the marketplace and the freedom of having a *single* business identity!

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Freedom to Lead Series 3: Freedom from Others’ Opinions

This 10-day video series honors Independence Day in the States-July 4th–and the determination our forefathers had to be free–by looking at the freedoms entrepreneurial Thought Leaders must claim in order to be successful in business and in changing the world.

In this third video–honoring my daughter’s graduation from high school today–we look I the freedom I would most want for *her* (and you, too) : how to be free from our critics. 

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Freedom to Lead Series 2: Freedom from Business Development Overload!

This 10-day video series honors Independence Day in the States-July 4th–and the determination our forefathers had to be free–by looking at the freedoms entrepreneurial Thought Leaders must claim in order to be successful in business and in changing the world.

In this second video, we look at a freedom a great many start-up Thought Leader entrepreneurs need–the freedom from too much advice!

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The Entrepreneur’s Deadly Diet: High in Copy Cat Fats

We know that things in our diet make us sluggish: white flour, sugar, saturated fats. But what makes our thinking and creativity sluggish?

Let’s take a look at why we eat what is bad for us: it’s comfortable. It serves us in some way–and because we don’t want the pain of losing it, we justify maintaining the status quo. We look around at the immediate feedback we’re getting from our bodies and our environment and conclude that we’re still safe. No diseases cropped up in the annual check-up, so Big-Macs and Marlboros clearly are not so bad. We give ourselves permission to do what we know kills us slowly because right now, we’re doing okay. We tell ourselves that the experts are overreacting. And best of all, that we are special, carrying immunity against all of the predicted dire outcomes. Cancer schmancer. No signs of it here. Puff. Puff. Chomp. Chomp.

All in service to feeling good with the status quo now. [Read more...]

Determining Your Target Market: 6 Ways You’ve Probably Not Considered–Part 2

This is the 2nd in a 6-part series on mastering who your sliver-population market is. I’ve said to my students and clients for years that your market *is* your business. Without a market, you have either an unwieldy, undefined business or you have no business at all.

It is your market that will determine how you sell to them–the communication that will actually work.

Your market that will determine the free and paid programs you offer.

Your market who will create your expert-status.

Your market who will make you money.

And your market who will determine your destiny. If you are here to change the world, it is only a very segmented population that will help you do it.

There are many things I ask my private clients that enable them to take the vital step of shaping their all-important market, and recently, I’ve been directing them with these 6 tools. Today, I’m giving you the 2nd one.

 


2.    The 4 Criteria

I have found these 4 questions quickly answer whether or not a market is a smart decision. You need to have a sense of a market in order for this to help, but once you have an idea of one or even two markets, measure your options (independently) against these 4 criteria:

On a 1-10 scale (0=not at all; 10=extremely), how would you rate your TM option on the following:
 
1. How “on the surface” is their awareness of their pain?

2. How credible are you to them? (They would believe you; respect you; resonate with you.)

3. How passionate do you feel when you think of working with them?

4. How able are they to pay for you?

Every single one of these is important.

And you want to be answering at an 8 (lowest), and preferably a 9 or 10.

If a market is a 9 or 10 in awareness of their pain, this is very good. It means they have an urgent need, and your business *must* be “urgently wanted”–or you will simply sit on the shelf as a one-day possibility (if you’re lucky.) Sound familiar?

You are credible to a market if you have been through what they are going through; if you have overcome what they’re in the midst of; if you express beliefs that immediately align with theirs. If you are an 8-10 in credibility, there is a high likelihood that they will buy you.

You must be at a 9 or 10 in passion for your  market. If you are a follower of mine, you are here to effect change in the world and must want that change for a particular segment far more than for any other segment. You must be passionate about what you see is possible for them; what you think they’re here for–after all, you’ll be helping them get it. I am off-the-charts passionate about visionary entrepreneurs, those who are here to inspire change. I could do what I do for corporations, but I believe the world should be run by entrepreneurs, so I have no interest in helping executives. I used to work with any type of coach and consultant, but then decided that I only had interest in working with those who want to have a powerful impact in the world. I believe they have a purpose on the planet at this time and am extremely passionate about that and them. So, they are now the only type of service provider I work with.

And finally, needless to say, you want your market to be able to pay you at an 8, 9 or 10 level. If you answer anything lower than an 8, you will pay for it.

So, what are your answers when you take yourself through all 4 criteria?

Unsure of Your Purpose? 8 Questions to Reveal An Answer…

I was asked by a colleague, Jill Berquist, to be on her weekly community call and speak to “those in transition” about Inspired Leadership. Now, I’m used to speaking to entrepreneurs—and visionary ones, at that—so I had to take a few moments to consider what I could say to folks who aren’t sure where their feet will land next. They want some sort of direction.

What I wanted them to understand, first and foremost, is that they have it in them to lead. They’ve been around the block a time or two and have amassed a storehouse of knowledge and wisdom. My job was to help them see that there is a natural leadership role waiting for them. I ended up taking them through a series of questions that I believe will help anyone—an established entrepreneur, or you, if you’re not sure yet of your purpose in the world.

But first, we need to define “leader”—which everyone and his mother has done for the last sixty years. But here’s my definition—and note the four distinct parts: A leader 1) has something to say 2) that is unique, 3) relevant—and has 4) direction for people, a clear sense of the destination that would be most helpful for them.

An inspired leader has something to say that inspires others to a destination that has them aspire to something greater.

If that seems daunting–and I thought perhaps it would seem so to the audience on this call–it isn’t at all and I wanted them to know that immediately. So I told them that the fact is, all of us have opinions about what is most helpful for others. We all have a “destination” we believe is most helpful for others to get to. It’s just a fact. Even those of us who believe in “live and let live” and don’t like to put forward opinions…have an opinion about that, and probably believe that philosophy is a very helpful destination for everyone!

So, I had the attendees look at the idea of leadership and purpose with the following questions. Are you ready to take yourself through them?

  1. What area of life do you feel you have an opinion about? You have knowledge and wisdom because of some experience in it? The 6 areas of life are:
    1. Romantic relationships
    2. Health and wellness
    3. Parenting/Family
    4. Finance
    5. Career
    6. Mental/Spiritual Potential

  2. Now, in just 1 sentence: What is the most amazing or critical thing you learned about that area when you were going through your experience of it?

  3. What was the pain you had PRIOR to that realization?
    What feelings did you have that hurt?
  1. How did you get out of that pain?
  1. Imagine having about twelve people with the same pain in a room with you. Answer this in one very succinct sentence: What opinion would you offer them about how to alleviate the pain? (One sentence.)
  1. If you could alleviate this pain for thousands, would this satisfy you profoundly?
    1. If not, what is missing?
  1. If “yes,”—What would you encourage them to aspire to? What “destination” (intangible, perhaps) would you inspire them to reach for?
  1. What vision comes to mind for the way that you would lead them there?

Of course, as I said, as a leader, you will have something unique to say (and relevant.) We’ve covered the “relevant” piece in these questions. Now, the final question—the BIG one—is what could you say to them that is provocative and fresh…new to the ears?

Good weekend thinking, don’t you think?

(BTW, that’s the work I do. You may always email me to find out more!)

Passing on Tips from Michael Port’s Mastermind

Last week, June 16-18, twenty incredibly wonderful entrepreneurs gathered in the quaint town of Lambertville, NJ, in the conference center of the Lambertville Inn, with Michael Port, of BookYourselfSolid fame. For pictures, check out my facebook page. A lot was covered, with everyone coming in at different levels, but I wanted to share with you some of the tid-bits from the weekend. Enjoy…and *consume* them! 1. Target market is EVERYTHING. (I tell my clients this ad nauseum.) As with my own clientele, 85% of the people in the room (out of 20) either had no target market, OR didn’t have a narrow enough one. NEW TIP: you can choose a target market around a common interest of theirs: 2 examples that came up—“golfers,” even if you do not sell anything for golfers, but it’s a strong hobby of yours; or “Christians”—even if you are not selling a Christian item. This is actually a brilliant way to instantly accelerate the “trust-factor”—because you will have an emotional bond with them that is stronger than anything else. 2. Imperative question: What kind of business do I want to be in? How do I really want to spend my day? Do I really want to be on the phone?? Do I really want to do group calls? You answer determines your business model. 3. Information Products—worry less about your price, and more about how many units you’re selling because that is the indicator of how many clients you’ll get. Must help them “consume” your products with immediate and compelling follow-up. 4. How are you doing with your processes? Like, the steps you go through when doing anything for business? You should have them written down so that if something happens to you, someone else can step in, take over the steps, and know when and where to implement them. For instance—getting out your email newsletter involves a certain # of steps. Write each one down. Then do it for getting a blog post out, etc. TEDIOUS work, but essential. 5. Have you planned out your deliverables for the next 12 months? What you must produce, how much it will cost you, how much it will make you (for each one). Then, break that into 6 month and 3-month deliverables. 6. Look into “live support” software! A window pops up on your screen so you can see when anyone is on your website!! Then you can do and introduce yourself to them and ask if you can help. Cool, huh?! (Ask your web-designer about it.) 7. Put your opt-in box on the bottom of EVERY BLOG POST! 8. Getting lots of mysterious spam lately? It could be because you have your email address on your site with the @ sign. Change @ to this exactly: “at” 9. Some URL’s to check out:             www.Gomockingbird.com—design the layout of your website with this cool tool, and then send it to your graphic designer!            www.Basecamphq.com –manage all of your products. People swear by it. I’ve never used it.            www.Backpackit.com—if you’ve got a team; this is great. People at the seminar were raving about it.  Or www.37signals.com that includes the 2 above, plus others.             www.Highrisehq.com–a web-based CRM software that prepares you for your next call, meeting, pitch, follow-up, and sale.             www.Uberview.com—plugin that pulls in all twitter mentions into your blog comments.             www.Solid.ly—(One of Michael’s new businesses): Simple, sound and satisfying daily activities to build your network and get booked solid. It’s in beta right now, so you can sign up to be one of the first to try it! What from this list stood out the most for you?

The First-Ever Teleclass Game Show Was a Hit!

I gave a teleclass this week and last where my listeners were contestants! The entire group had to fulfill a single task in just 3 minutes, with some basic raw materials. I told them what needed to be accomplished but that “how” they accomplished it would be all up to them.  I let them know that to “beat the clock” would require creativity, ingenuity, fearlessness, passion and dedica- tion. In a nutshell, it would require leadership and cooperation—the two key words of the “new paradigm” we, as a species, are moving into. I then told them that this task was going to teach on many levels. It would teach them about how to teach (the reason they were on the call in the first place); it would teach them about leadership—theirs and others; it would teach about their own fears, inhibitions, doubts and strengths. And it would teach them about the ability to enroll others in a vision. So, how did they do on this task? Class One, from Thurs. Feb 24, did not beat the clock, set at 3 minutes. They came in at 4:23. Yesterday’s class came in at 4:52. First, I congratulate ALL of them for being there in the first place. I didn’t record this and they knew they had to be there live, and they were. And I congratulate them for playing the game at all, with a bunch of strangers!!! So, woo-hoo to them!! But what was the hold-up with the time? The task required “leaders” to step forward at 3 different points. Their roles were very simple. Nothing confusing (I’d made sure to give them a chance to ask any necessary questions), but they had to step forward. And do something that could have been viewed as silly by the group. Group One leaders came forward rather readily; their breakdown had mostly to do with time-management. Group Two, however, was reticent to step into leader- ship roles. To encourage them, I reminded them, “How you do anything is how you do everything!” Because, as I had told them, this would teach on many levels, not the least being seeing how they react to the threat of looking foolish, or to the threat of being imperfect (!) –because how they react here is how they react every- where.  And I reminded them of the truth: that they are being called into leadership, as this world we live in rapidly changes. I reminded them that this is their calling. Yet still, Group Two (and to some extent, Group One, too) hung back. Now, I was teaching them Page 13 from my Secrets of Impact & Influence public speaking training. I call it the  ”10-Don’t-Bother-Speaking-or-Teaching-Without- These” Factors of Deep and Rapid Learning (and this Beat-the-Clock game was implementing all 10, though they didn’t realize that until later.) But for me, what was taught most profoundly was the hesitancy around leadership. Group Two was in competition–and I could feel that there were several on the call quite into beating Group One’s time–and yet that wasn’t enough. Now, of course, eventually, all 3 leaders DID materialize.  And they did an amazing job of carrying the entire rest of the group forward. So, the leaders stepped up! But it took something for them to do it. And we didn’t have enough time on the call to review what it is they said to themselves to get them to speak up, but I’m going to ask them to come on over here and tell us their story. What got them to finally move into leadership? Have you ever been in a similar situation? Where your leadership was being called forth? How did you react? Did you wait to see if someone else would step forward first? Did you hear chatter in your head that had some- thing to do with fear of making a mistake or looking foolish? Or did you come barreling to the front of the proverbial (or not) room? Leadership is calling to all service entrepreneurs at this time. Inspired leadership, in particular. Are you ready? I’d love to hear some of your experiences! And leaders from the calls–let us know what finally got you to move onto center stage! Thank you to everyone who participated in the very first teleclass game show! It was a “hoot” and I learned so much! Hugs!
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