10 Years in Business–Tip #44: Stop TELLING and Start Asking

In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. And every day in October, I will randomly choose one of the 75 and expound on it. So here’s today’s:

#44 STOP TELLING. Ask questions. Demolish your urge to be “smarter” than another; to appear wiser and more together or to be right by telling them what to do or what’s best. Your job as a teacher, expert, mentor is to assist in transformation. No one will act because of a directive from you. They will shift because they feel it in them to act. And that will happen in a fraction of the time…if you remove the “period” from the end of your commentary and insert a question mark.

This is one of my favorites because it’s become so obvious to me over the years how committed most people are to telling people what to do. I’ve got more people telling me what to do in my personal life than anyone asking me powerful questions so that I arrive at the answer myself. Likewise, I have found very few coaches who can do this with me well, so finding a good coach has been challenging. I won’t say that they don’t ask questions, but they don’t know what kind to ask, how to frame them (a great question is very carefully crafted), or when and how often to ask them.

Perhaps some examples are in order for how this plays out in daily business conversation. A prospect writes to you because she finds a reply of yours, to one of her emails, offensive.  You can write her back and “tell her” why you chose to write what you did, or you can write her back and ask her to share more of her experience with you. Or better yet, get on the phone and ask her that question, as well as, “What would you have wanted me to say?”

A client is not performing to the standards you both expect. You could “tell her” or “remind” her of the standards, and even what you think she could do to improve…OR you could ask her “What is happening in your life that has you not following through on our agreements?”

It is in telecalls and virtually all other teaching venues when the urge to “tell and be important” raises its ugly-duckling head the most. Rather than tell, tell, tell, your theories, theses, proofs, data, and stories…ASK the audience: what do you think is coming next? What kind of studies do you think were done on this in the 1920’s? What are you seeing here that maybe others missed? Do you see a correlation between this and that? How would you have felt if you’d lost your nerve like that? What do you want to take forward from this?

It seems like one of the least enlightening of all of the 75 tips, doesn’t it? At first-blush. Especially if you’re already a coach. “I ask plenty of questions!” you say.  But I dare you to listen to how you communicate and see how often you  “make a statement” rather than turn it into a question. Improv troupes have a game where the players must ask each other only questions while they keep a fluid and logical conversation flowing. You can take an Improv class, but real life is a better training ground.  Go ahead. I dare you! ASK, DON’T TELL!

Get all 75 tips PLUS an invitation to join me in celebrating 10 years on a free call October 10th, PLUS much more! http://inspiredleadershiptraining.com/10Years/report/

Does Your Business Have a Thesis?

So, one of the twelve sentences that we craft in my upcoming
“12 Sentences: The Ultimate Business Creation and
Articulation Course”
is a “business thesis.”

Remember theses from college? Here’s a definition: A single
declarative sentence that states what you believe,
where you stand on an issue, and what you intend
to prove.

Below, you will find the exact excerpt from the chapter
on “business thesis”
in the potent “9 Strategic Inquiries
Manual” that comes with the “12 Sentences” course.  It is
chapter 8 because there is no way to arrive at a business thesis
before having gone through all previous 7 chapters. Not a
sales-pitch; just the truth.

Excerpt from “9 Strategic Inquiries Manual”: Chapter 8

Every business has a statement of why their product or service
is needed–but virtually none realizes it is a thesis–and it is
important to recognize that. Furthermore, because their
speaking about their business is so unconscious, they don’t
understand the power of a thesis statement: that there should
be just one per business, and that that entire business must
stand solidly on that foundational statement.

Rather, they hop tactically from one value-statement to another,
unaware that they’re even using such a statement. So, you want
to bring the entire concept of your business argument into
conscious awareness.

This strategic thinking will ensure that your articulation is laser-
sharp. Just as important, knowing your thesis statement clearly
ensures that what you say when you speak about your business’s
value “holds water”–all the leaky holes of skepticism have been
sealed and your prospects are convinced of your contention.

In my analysis, lack of sales happens primarily because of a
poorly constructed argument.
Your prospect says, “But what
about this or that?” They have not been persuaded that your
reason for being valuable is valid. In this chapter, we’re going
to begin to get it right–and this is one of the 12 sentences, so
with the work to come on those, and my editing, you’re argument
will not have holes
!

From Indiana University’s Writing Tutorial Services:

How to Tell a Strong Thesis Statement from a Weak One:

1. A strong thesis statement takes some sort of stand.
2. A strong thesis statement justifies discussion.
3. A strong thesis statement expresses one main idea.
4. A strong thesis statement is specific.
5. A strong thesis statement is supported and convinces the reader of the argument.
These five points correlate precisely to a “business thesis,” as
well, which takes a stand. It justifies discussion–i.e. is
thought-provoking enough to get a prospect’s attention so
they inquire further. It expresses one main idea–so prospects
understand clearly what a business does.  And a business thesis
is specific, capturing the attention of a prospect’s brain, and also
lends immediate credibility because it indicates that thoughtful
investigation has taken place n the topic.

Which leads to the most important element of a thesis argument:
it is supported somehow, making it as close to irrefutable as
conceivably possible. No one can poke holes in it. When a
prospect can poke holes in the stand you’re taking,
they’re going to walk away
.

You must close all the doors so they’re left saying, “You’re
right.” Only when you’ve proven your case will you get clients.

You’ve heard the expression, “I don’t buy it.” It’s used when
someone doesn’t believe a position that someone’s taken. In
the case of your business, those words are literally true!

So, prove your case by offering supporting evidence, or by making
a point that is naturally irrefutable, such as, “As a human, you need
to ingest some form of nutrition every day.” Irrefutable.

So, the thought for the day is this: A poorly constructed “business
thesis” will result in lack of sales.

I don’t know anyone else teaching this–or any other aspect of this
course, for that matter. So, if you want to get your business thesis
“hole-proof,” I hope you will get on one of the free calls I’m giving
this week and next.

I’ll share the mistakes you’re making when articulating about your
business + you’ll learn specifics about this Masters-Degree-level
course, “12 Sentences,” and how it will completely alter your
business and its sales + you will get exercises only students of
that course ever experience + receive an incredibly inexpensive
tuition.

To read more and register, click here.

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