A Rant About Today’s Experts

I just returned from a meeting with the principal of my
daughter’s high school. Great guy. Just love him because
he is student-centered, not teacher-centered. At one point,
we got to talking about the poor teaching that occurs across
the board in our district (despite its being one of the most
affluent in the state) and he asked me for any insights I had.

He didn’t know that I teach adults how to use brain-based
learning in their presentations and seminars, so he was
surprised, to say the least, when I rattled off many things
these teachers are not doing that they should. Things that
are brain-antagonistic. These are trained teachers who do
not know how to maximize learning. These are professionals
who are paid, yet do not know how to maximize learning.

And I have a problem with that. I have an extreme problem
with state-trained teachers of our children not knowing how
to teach. But I have just as big a beef about ANY professional
getting paid to ”transfer knowledge” without knowing how
to teach
. How to get clients/students to learn. At least
trained teachers go through a system that supposedly prepares
them to educate our kids. They at least get some guidance
on effective teaching practices. But what business professional
does? Virtually none.

Meanwhile, they proclaim they can teach you how to write
a book in thirty days; how to save on your taxes; how to get
media publicity; how to optimize your website; how to make
love with your husband; how to talk to your teen; how to
meditate; how to lose weight; how to write a proposal; how to
use XYZ software; how to market your business, etc. etc.

My ire really gets up here and I say, how dare you! You have
never learned how to teach, how can you POSSIBLY think
you can?? Do you know how intuitive teaching is? How much
of an art it is? How you must score extremely high on empathy
tests to teach well? It does not come naturally to most of the
population. Just because you know how to do something does
NOT MEAN YOU CAN TEACH IT. And shame on you for
taking money from vulnerable, unsuspecting customers when
you have not learned (and then practiced!) how to maximize
learning
.

For this very reason, it is appalling that that the information
industry is a trillion-dollar industry. There is no excuse for
trained teachers, who get paid, not to know how to tap the
brains of our students. Equally so, if you are getting paid to
teach anything–via the internet (especially), or in books or
information products (especially!), or in live seminars—
then learn how to teach first!

And student beware! If you are about to learn from a million-
aire, STOP! Ask them what they know about learning. I
took a course from a billionaire that was so bad, I could
barely contain myself. She made a lot of money off of that
training—but it was a deplorable effort and she did not
deliver results. But she led everyone to believe that she could
teach them “how,” just because she had been successful.

After witnessing too many of these accounts, as well as the
insane proliferation of on-line study programs, I am going
back to the basics and again centering all of my programs
around teaching best-teaching skills–which translate to
best leadership skills. If you’re leading, you MUST know how
to effectively convey your message. If you are on this planet
to make real change for the planet, you must transfer your
knowledge effectively. And it just won’t happen if you don’t
know how to teach! Specifically, to the brain.

So, if that describes you—a conveyor of information, a leader of
change, then stay close. You don’t want to miss out on the
direction I’m going and the brand new programs I’m offering.

A Different Kind of Public Speaking Seminar–For Visionary Entrepreneurs

Do you classify yourself as a “visionary entrepreneur”? Someone
with a big mission that must be fulfilled? There’s like no other
option
? Then I hope you’re giving presentations and seminars
—in particular, “live” presentations and seminars, though virtual
conferences are better than nothing.

Why do I say that? Because if you’ve got a mission, then others
have to hear of it—not just one or two people here and there—and
you have to be impeccable in your communication of it. As
we move into these very exciting, very accelerated,  often challenging
times, the ability to reach deeply inside of others and re-arrange them
—shift their paradigms and self-imposed boundaries, show them some-
thing they’ve never noticed before—requires that you have something
powerful within you, that you then express powerfully.

Self-expression is a requirement of the visionary entrepreneur—but
just as important (and perhaps more important)—is knowing what it
takes for your information and ideas to be received by others. Too
many presenters take this for granted. They think that “loving to speak”
and telling great stories and oozing charisma is all it takes.

But how many times have you been in the audience with someone who
had all of that; someone you actually liked—yet you couldn’t follow them,
didn’t understand how any of what they said applied to you, and you
walked out forgetting virtually everything they said?

If you are serious about your mission, you need to be serious about
your ability to communicate with impeccable effectiveness. And that
means being able to teach.

On June 11th and 12th, I am giving my seventh Secrets of Impact &
Influence
Live Public Speaking Event. You can read all the details
by clicking here. But I thought I’d take a moment to answer some
questions I’ve been getting about the course.

If you have big plans for yourself, I hope you’ll read on and then go
look at the webpage with all the details.

 Secrets of Impact & Influence Q & A

1)What’s different about your speaking seminar?

This training is unlike all others because it teaches you how to TEACH.
That in and of itself is the critical distinction. But it doesn’t end there. It
teaches you how to “teach to the brain.” This training is solidly based on
what the latest brain research tells us about learning and memory. That
information is “must-know” for anyone speaking to groups. I will go
so far as to say that if you don’t know this, you are being irresponsible
with your audiences.

After this training, you will be better than 95% of trained teachers out
there for SURE and absolutely better than 99% of presenters. If “being
the best” is your thing, this is right for you. You can learn all the platform
skills you want; or how to make money from speaking–but if you’re not
hands-down a killer-powerful communicator…those skills won’t get you
a hill of beans.

2) Do I have to be experienced to attend? (I.E. comfortable with speaking?)

This course—because it teaches a clear, simple “system” that you will use
forever—makes it the perfect course for those who fear speaking or are
inexperienced. You can just call on the sequences I teach you and always
feel and be in control.

 3. Should I be INexperienced, then?

 I love this question. I get to smile knowingly and say, “No. You need to
be here more than anyone else.” Why? Because you haven’t studied the
brain most likely—and you aren’t incorporating all the strategies that must
be in place to get the brain’s attention, keep it, and have it remember your
material. In addition, you are most likely still mimicking the 4 cultural
influences from the middle ages (literally!) that make presenters ineffective.
(You can listen to my 90-minute teleclass that reveals what these 4 influences
are here: http://inspiredleadershiptraining.com//teleclass-replay/)

4. Do I need to have a presentation prepared to make this worth-while?

No. Come as you are.

 5. How does this “bring a colleague free” gift work?

Well, it goes away on Friday. After that, the tuition—which is already
slashed for this event—will remain the same for one week, then start to
go up sharply. But for this week, you can bring someone with you, which
could, ostensibly, cut the cost for you. They need to be someone who gives
(or plans to give) presentations or seminars, however. And if you can’t find
someone, don’t back yourself out of this. You can do this! It’s so important
that you do. No need to slip into lack consciousness…

To reserve seats for you and your colleague now, just go here:
www.inspiredleadershiptraining.com/secrets

 6) It’s really a stretch for me to go to this. What am I really
 going to get for all my travel expenses plus tuition?

 You’re walking out with THE template required to being better than 95%
of trained teachers and 99% of presenters. You’re going to learn the template
ONCE and use it 1,000 times. Which means–if you use it correctly–you are
going to have the keys to being consistently pitch-perfect for the rest of your
life. Getting powerful results from your audiences for life. Is having this power
in your hands forever worth a one-time cost–whatever it may be? If you’re
serious about being successful, and serious about your message, and you have
HIGH STANDARDS…I believe so, or I’d never bother giving this training.

7.) What’s a success story?

Actually, I just received this email from a participant who came nearly two
years ago:

“I’ve been doing quite a bit of presenting – and doing marvelously well at it.
You ask how much your course is worth. Each time I present I get a 5%
sign up rate for my private coaching (which used to be about 2%) and a
60% sign up for seminars (which used to be about 30%). My rates aren’t
cheap, particularly for group coaching, so this translates to a great deal of
money for me. So here is what you can say to your prospects: How much
would an increase of an extra 3% of sales for your high end and 30% of
your low end translate to in the course of a year…or your life? That’s what
your course is worth. Thanks, Lizabeth! –Luann Allen, Wealth Designer,
www.successfanatic.com
 

8. )Why do we go until 11pm the first night?

Because I want you to experience a DIFFERENT kind of learning. The
kind that comes from your spirit, not your brain. And that’s what Fun Night
is all about. Ask all the past participants: the 14 hours go by in a flash! You
won’t want to leave…

9.) And what’s this webinar we get for free?

It’s called “Teaching to the Brain” and I’m giving it publicly THIS
WEDNESDAY night at 7pm
. All participants of SII attend free. It gives
the science of learning and memory–told layperson to layperson! I am not
a neuroscientist, but I do know a lot, and it will benefit you greatly to zoom
into the brain and see what it is you want to achieve as a presenter who’s
better than 99% of other presenters! You can read about that course here:
www.inspiredleadershiptraining.com/teachingbrain

10.) And where is it?

In lovely New Jersey. (It really is lovely here, especially in June!) At the
Marriott in ParkRidge, NJ. The hotel is very nice–pool, bar…all those
necessities. 🙂 It’s Friday June 11 and 12th 9am-11PM Friday;
9am – 5pm Saturday. Fly in to EWR and take a shuttle to the hotel.

I think that covers most of the questions I’ve been getting. And remember,
the bring-a-colleague-free special ends this Friday, May 21.

So…visionary entrepreneur, I hope you won’t jump from here to anything
else
.  Go read and *watch* more about the event and see how you feel at
www.inspiredleadershiptraining.com/secrets.

I would never waste your time (or mine) giving a seminar I didn’t KNOW would
change your business (and life) forever. That’s my mission, after all–to make sure
those with big missions, fulfill them!

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