[youtube]http://www.youtube.com/watch?v=OPR3GlpQQJA[/youtube]
I’m in love. Like, really. My guy has competition.
Garret John LoPorto is cute as hell—but even
more important, he’s my long-lost soul brother.
He’s created the video (and possibly the book, though
I haven’t read it yet) that I should have made—given
my propensities, teachings, programs, blog-name,
and daily ranting to anyone who’ll listen. But alas,
Garret did it in a way I never would have, and it is
just brilliant. Here is just a small taste of what he
“raps/rhapsodizes/sings/proselytizes” in his video,
“The Wayseer Manifesto”:
ATTENTION: All you rule-breakers, you misfits and
troublemakers- all you free spirits and pioneers- all
you visionaries and non-conformists… Everything
that the establishment has told you is wrong with you
–is actually what’s right with you. You see things
others don’t. You are hardwired to change the world.
Unlike 9 out of 10 people–your mind is irrepressible
–and this threatens authority. You were born to be a
revolutionary. You can’t stand rules because in your
heart you know there’s a better way. You have strengths
dangerous to the establishment — and it wants them
eliminated, So your whole life you’ve been told your
strengths were weaknesses. Now I’m telling you
otherwise.
Yes! Yes! Yes! You were born to be a revolutionary,
so GET ON YOUR FEET! Everything the establishment
told you is wrong with you—is actually what’s right!
Oh, I’ll leave my swooning for the privacy of my own
home—but I do want to talk about something really
interesting with this video: its extreme success as a
marketing strategy—namely, the marketing strategy
I teach my clients and students.
No, I don’t teach them how to create videos—I leave
that to my friend, Lou Bortone—but I do teach them
how to market themselves with an “inspirational
message of universal truth.” I call it the Meta-
Message.
And I tell my clients that this is the wave of the future
–to inspire prospects…because they will feel instant
affinity with you.
I felt such instant, magnetic affinity to Garret John
LoPorto’s ”inspirational message of universal truth”
that within 4.5 seconds of finishing the movie, I had
signed up to 1) be on his mailing list; 2) read a chapter
of his book; and 3—something I NEVER do without
consideration—I signed up for his membership program
…free for one month, but after that, I’ll be paying some
fee.
Do you think I care? Are you kidding? Depending, of
course, on what I get out of the free month, I would
pay more and I will follow him now to the ends of the
earth. Go wherever he goes (am I sounding all stalker-y?).
But it’s true: if he does a live event…I—am—there. Tele-
class (though I’m not sure that’s the appropriate venue
for him), I’m there. How can this be from a 9:50
minute video? I don’t know what he’d be teaching.
I don’t even know if he’s a good teacher—(and we all
know what a crazy woman I am about experts who
can’t teach); I know nothing about his content what-
soever—and yet, I’ll do just what he doesn’t want any
of us to do: go blindly to anything he does.
Why?
He has touched “me.” The deep essence of me,
what matters most to me. His Meta-Message has
met mine, and–voila! Instant friendship. Like when
you meet someone and find out they go to the same
obscure hole-in-the-wall on 14th Street that you do,
that no one in the world knows, and they started going
the same month you did, and eat the same dish you do
when they’re there, and OMG, they drive a Volkswagen,
too, and listen to James Brown every day…just like
you! BFF.
We are drawn magnetically to those who are just like
us, and we never want to let go when we find them. And
that’s why you put your inspirational message out
there…it’s a beacon to those in your tribe, calling them
to you in a way that is far more superior (results-wise)
than calling them in with your products and services.
Because no tribe is all that big—we hang on when we
find someone in ours and we don’t let go. What Garret
did, that makes this campaign brilliant, is that he put
his message out there before any product. You see
this video—passionate, aspirational, rogue–and if
you’re a kindred spirit, your soul (not just your heart,
but your soul) jumps to attention—and hangs on
because, OMG, he gets me…on the very deepest level.
And after that, you’re ready to buy just about anything.
Not everyone has the budget to produce a video of this
quality, but every single entrepreneur can uncover his
“inspirational message of universal truth”—and
lead with it. This is what I teach my clients every day,
and nothing makes me happier than helping them
reveal their deepest message of hope.
What’s my “inspirational message of universal truth?”
Well, in a nutshell, ”Escape the wannabees.” The
longer version, created years ago as I spoke on stage
at my first live event, and spoken hundreds and hundreds
of times since; embedded in every program I teach, and
woven into all of my marketing materials is:
We are here to contribute profoundly to the evolution
of humanity–but to do that, to make the mark we are
here to make and succeed in raising the consciousness
of this planet–we must “leave the pack”; go our own
way; dare to think and act as others won’t—no matter
how unpopular we may be.
Anyone out there saying, “She’s just like me?” Garret
John LoPorto for sure…
