10 Years In Business–Tip #58: Get Organized in Your Business

In my special report, What I Know For Sure: Lessons Learned in 10 Years of Business, I list 75 topic areas that I have bumped into over ten years. And every day in October, I will randomly choose one of the 75 and expound on it. So here’s today’s:

Get organized!!! Be sure you are moving through
your day methodically. Learn about systems
management. Have a scheduled time every week
for weekly tasks, and every day for daily tasks.
Sounds boring as hell and it is, but it will save
your life.

Do you recognize these pitfalls of being unorganized as an entrepreneur?  1) Losing vitally important notes; 2) Forgetting a commitment you had; 3) Not keeping in regular contact with your clients–and losing money that’s right there on the table for you; 4) Not keeping up to date on your bookeeping; 5) Constantly working because you don’t have a system that balances your work and life.

I have by no means refined the art and science of being fully organized, but I highly recommend that you hire several people to help you: first, a project manager–someone who can oversee your entire business and everything that must get done, and then help you get it done! Having someone who LIKES to manage the many projects on your plate is the best thing you can do for yourself.  Then, a client relationship expert who will set up a system for you to reach out to clients on a regular basis. If you don’t have a system where you reach out to both prospects and clients every week–do you think you will? No, you’ll make something else a priority when nothing else should be–your prospects and clients are your lifeblood!  Then, of course, I recommend hiring a marketing manager, who can get all of your social media out on time–or else it probably won’t–and help you with your sales letters and other promotions. And then, of course, there’s a virtual assistant to do the “grunt” work that you shouldn’t spend your time on.

Get all 75 tips PLUS an invitation to join me in celebrating 10 years on a free call October 10th, PLUS much more! http://inspiredleadershiptraining.com/10Years/report/

 

Movie For the Wayseer and StoryTeller

If you’re in my circle, then you’re an “escaping the wannabees”
rebel and you *have* to see this movie!! It is everything, and
I mean everything, I wish I had made! Ever feel that way? It’s
made by Garret John LoPorto. You *must* go see this asap:
http://www.wayseermanifesto.com/.

And I’m reading Peter Guber’s book, “Tell To Win right now
and I really recommend it. Guber executive-produced Rain
Man, Batman, The Color Purple
and more and was CEO
of Sony Pictures, Polygram Entertainment, etc. So, he knows
a thing or two about telling a story. His premise is that stories
must be woven into everything in business, and that as a CEO,
or entrepreneur, we must become very adept at story telling.
Will you share a book you’re reading here? (No self-promotion,
please) and any other media presentation you’re loving (song,
video, etc.)
Here’s to escaping the wannabees–Wayseer-style and with
GREAT story-telling!

Leaders of Change: The Future of Entrepreneurship

In my last post, I cracked the moral whip, taking a zero-tolerance
stance on “how-to experts” who earn a living sharing their expertise,
without ever learning the expertise of teaching. I made it clear
that I find doing so irresponsible and glaringly out of alignment with
their professed intention of wanting to help others. No one is being
helped by an expert who doesn’t know how to successfully transfer
knowledge. And I ruffled a few (not many, but a few) feathers,
clearly hitting a nerve.

So, let’s leave morality behind and get practical. Teaching power-
fully is the difference between a message sticking, and a message
evaporating into thin air. Teaching effectively is the difference between
your viewers, readers or listeners taking the action you want them
to, and slipping away into oblivion. Teaching well is the difference
between their buying on the spot, and procrastinating. Contributing,
and making excuses. Participating full-on, and sitting on the bench.
Telling others about you, and remaining silent. If you got triggered
by my wrist-slapping the other day, you can certainly agree with the
common sense fact that teaching well is good for your reputation,
your business and your intention to stimulate action.

But I believe there is a critical purpose to teaching effectively that is
greater than the moral value and the benefits to your business—and
it has to do with the historic times we find ourselves in, and what
they mean for the future of entrepreneurs.

Have you noticed the once-incomprehensible changes that are happening
on the planet right now? Upheavals of almost every kind abound, and
with them come growing fear and uncertainty. And whether you realize
it or not, your role as a business owner is changing, too. Where once,
you were in service to your individual markets—now, you’re in service to
the planet. Your role as entrepreneur is being upgraded to “leader of
change.”
I met an 85-year-old woman the other night who was terribly
excited about the GET ON YOUR FEET2011 movement I’ve launched,
and she added a new word to my lexicon: world-citizen. In these times,
we are being called to world-citizenship as businesses.

Which means we will be called forward to lead–on platforms we’ve
never stood on before.

And we must be worthy of that leadership. We must communicate
so potently and effectively, that our words of insight get through, and
move people to change with these changing times. It is essential that
we not waste a breath speaking, unless it impacts. As a leader of change,
everything we convey must count. And that is the most important
reason to teach with powerful effectiveness. Not just because it’s morally
responsible (which it is), or because it will make you more money (which
it will)—but because you are here to achieve something and become a
part of something bigger than you, and its success is imperative.

The “new world” we are so quickly inhabiting will require powerful new
leaders with new-paradigm qualifications
. Teaching with excellence
will be just one.

On Thursday, February 24 at 4pm EST, I am doing something I have
never done. (You’ve heard that one before, right?) I’m serious, though. For
years, I’ve taught a revolutionary public speaking training based on brain
research in memory and learning
. Secrets of Impact and Influence
has been an enduring and highly acclaimed signature program—that I only
give live. Outside that training, I have never so much as whispered to any-
one the secrets I teach there—and all of my attendees have been sworn to
the same code of honor.  But on Feb. 24, I am opening up the Secrets of
Impact & Influence
manual and teaching page 13: The 10 “Don’t-Bother
-Teaching-Without-These” Factors of Deep and Rapid Learning
.

And because I’ll be using all 10 factors, The Inspired Speakers teleclass is
going to be unlike ANY free call (or paid call!) you have EVER experienced.

If you’re an expert, you cannot miss this. If you’re an entrepreneur, this
is your future
: leaders of change must know this information. So go now,
read all about it and sign up!

What’s Your Business’s “Brand Concept”?

The service entrepreneurs I work with—coaches, healers
nutritionists, consultants, therapists–love to perform their
services, but they also love to inform: so they speak
or give seminars. But often, what they’re speaking about
has no “through-line.” I just had coffee with a wonderful
new friend last week, who reminded me of this term.

 A “through-line” is a theater term that means, “the
theme that runs through the plot of a film or other
dramatic work.” I would say it’s fitting to consider
businesses “dramatic work,” and so we want a “theme
that runs through the plot of our businesses.” And when
we’re giving a seminar or even a single presentation,
we want to ensure that it is inside of the through-line,
promoting that theme, reinforcing it, growing it. But
again, too many presentations and seminars are “isolated
incidences” that have no roots to a larger theme.

I am one week into my intensive program, 12 Sentences:
Ultimate Business Creation and Articulation
, and the
participants are soon going to be considering their
business’s theme, so that everything they do—from
the articles they write to the opt-in gifts they offer to
their blog content…to the presentations they give—
runs through the “spine” (another word for through-
line)
of their business.

Next week, I’m going to be launching my first CD set!
SO excited about that! And as you will see in the videos
I’ll be releasing about it next Tuesday, one of the many
things I did with two financial coaches was help them
develop their “teaching concept” for the free seminar
they would be giving to attract more clients. By teaching
concept, I mean  the main premise of that signature
program
. This teaching concept soon became their
“brand concept”—the premise or idea they were putting
forth not just in their free signature program, but the
premise or idea that supported their business and that
they would teach everywhere.

This teaching concept would be threaded through
the free report, ebook or video training for their opt-in;
it would be what they’d teach about in their articles,
and emphasize in their blog posts. It would be the subject
of radio interviews, local promotions and even a book,
should they choose to write one. I began referring to this
as their “brand concept.” The teaching concept “theme
running through the plot of their business.” It was created
as we developed the teaching premise of their signature
program, and then bloomed into the brand concept of their
entire business.

So, how do you know if you have a “brand concept”—or
even a teaching concept for your presentations? Well, let’s
start at the very beginning. Ask yourself this first, “Does
my presentation have a through-line, a theme that runs
through the plot of my business, or is it a tactical device,
a one-time talk I’m just ‘throwing together,’ with no strategic
roots”?

Next, “If I were to have a signature program—a free or
even paid event that people know me for—what is the
single concept I would teach in it?” (We won’t even consider
right now if it’s Brain-Sticky or not. Just consider the single
idea you would teach.)

And from there, ask yourself, “Could I teach this every-
where, in all of my marketing pieces, and feel that I was
teaching the most salient information out of everything
I could teach?” In other words, is this single idea the most
important and interesting I could put forth?

These are some ideas to get you started. But be sure to
register above in Blog Telecalls, for this week’s free
call at 1pm Thursday Oct. 7,
where we’ll discuss this idea,
and I’ll share with you my signature program teaching concepts.

And stay tuned for the release of my 8-CD set next week,
the first in my Eavesdropping Series: How to Get Clients
with a Signature Program that Sells AND Transforms
!

A Different Kind of Public Speaking Seminar–For Visionary Entrepreneurs

Do you classify yourself as a “visionary entrepreneur”? Someone
with a big mission that must be fulfilled? There’s like no other
option
? Then I hope you’re giving presentations and seminars
—in particular, “live” presentations and seminars, though virtual
conferences are better than nothing.

Why do I say that? Because if you’ve got a mission, then others
have to hear of it—not just one or two people here and there—and
you have to be impeccable in your communication of it. As
we move into these very exciting, very accelerated,  often challenging
times, the ability to reach deeply inside of others and re-arrange them
—shift their paradigms and self-imposed boundaries, show them some-
thing they’ve never noticed before—requires that you have something
powerful within you, that you then express powerfully.

Self-expression is a requirement of the visionary entrepreneur—but
just as important (and perhaps more important)—is knowing what it
takes for your information and ideas to be received by others. Too
many presenters take this for granted. They think that “loving to speak”
and telling great stories and oozing charisma is all it takes.

But how many times have you been in the audience with someone who
had all of that; someone you actually liked—yet you couldn’t follow them,
didn’t understand how any of what they said applied to you, and you
walked out forgetting virtually everything they said?

If you are serious about your mission, you need to be serious about
your ability to communicate with impeccable effectiveness. And that
means being able to teach.

On June 11th and 12th, I am giving my seventh Secrets of Impact &
Influence
Live Public Speaking Event. You can read all the details
by clicking here. But I thought I’d take a moment to answer some
questions I’ve been getting about the course.

If you have big plans for yourself, I hope you’ll read on and then go
look at the webpage with all the details.

 Secrets of Impact & Influence Q & A

1)What’s different about your speaking seminar?

This training is unlike all others because it teaches you how to TEACH.
That in and of itself is the critical distinction. But it doesn’t end there. It
teaches you how to “teach to the brain.” This training is solidly based on
what the latest brain research tells us about learning and memory. That
information is “must-know” for anyone speaking to groups. I will go
so far as to say that if you don’t know this, you are being irresponsible
with your audiences.

After this training, you will be better than 95% of trained teachers out
there for SURE and absolutely better than 99% of presenters. If “being
the best” is your thing, this is right for you. You can learn all the platform
skills you want; or how to make money from speaking–but if you’re not
hands-down a killer-powerful communicator…those skills won’t get you
a hill of beans.

2) Do I have to be experienced to attend? (I.E. comfortable with speaking?)

This course—because it teaches a clear, simple “system” that you will use
forever—makes it the perfect course for those who fear speaking or are
inexperienced. You can just call on the sequences I teach you and always
feel and be in control.

 3. Should I be INexperienced, then?

 I love this question. I get to smile knowingly and say, “No. You need to
be here more than anyone else.” Why? Because you haven’t studied the
brain most likely—and you aren’t incorporating all the strategies that must
be in place to get the brain’s attention, keep it, and have it remember your
material. In addition, you are most likely still mimicking the 4 cultural
influences from the middle ages (literally!) that make presenters ineffective.
(You can listen to my 90-minute teleclass that reveals what these 4 influences
are here: http://inspiredleadershiptraining.com//teleclass-replay/)

4. Do I need to have a presentation prepared to make this worth-while?

No. Come as you are.

 5. How does this “bring a colleague free” gift work?

Well, it goes away on Friday. After that, the tuition—which is already
slashed for this event—will remain the same for one week, then start to
go up sharply. But for this week, you can bring someone with you, which
could, ostensibly, cut the cost for you. They need to be someone who gives
(or plans to give) presentations or seminars, however. And if you can’t find
someone, don’t back yourself out of this. You can do this! It’s so important
that you do. No need to slip into lack consciousness…

To reserve seats for you and your colleague now, just go here:
www.inspiredleadershiptraining.com/secrets

 6) It’s really a stretch for me to go to this. What am I really
 going to get for all my travel expenses plus tuition?

 You’re walking out with THE template required to being better than 95%
of trained teachers and 99% of presenters. You’re going to learn the template
ONCE and use it 1,000 times. Which means–if you use it correctly–you are
going to have the keys to being consistently pitch-perfect for the rest of your
life. Getting powerful results from your audiences for life. Is having this power
in your hands forever worth a one-time cost–whatever it may be? If you’re
serious about being successful, and serious about your message, and you have
HIGH STANDARDS…I believe so, or I’d never bother giving this training.

7.) What’s a success story?

Actually, I just received this email from a participant who came nearly two
years ago:

“I’ve been doing quite a bit of presenting – and doing marvelously well at it.
You ask how much your course is worth. Each time I present I get a 5%
sign up rate for my private coaching (which used to be about 2%) and a
60% sign up for seminars (which used to be about 30%). My rates aren’t
cheap, particularly for group coaching, so this translates to a great deal of
money for me. So here is what you can say to your prospects: How much
would an increase of an extra 3% of sales for your high end and 30% of
your low end translate to in the course of a year…or your life? That’s what
your course is worth. Thanks, Lizabeth! –Luann Allen, Wealth Designer,
www.successfanatic.com
 

8. )Why do we go until 11pm the first night?

Because I want you to experience a DIFFERENT kind of learning. The
kind that comes from your spirit, not your brain. And that’s what Fun Night
is all about. Ask all the past participants: the 14 hours go by in a flash! You
won’t want to leave…

9.) And what’s this webinar we get for free?

It’s called “Teaching to the Brain” and I’m giving it publicly THIS
WEDNESDAY night at 7pm
. All participants of SII attend free. It gives
the science of learning and memory–told layperson to layperson! I am not
a neuroscientist, but I do know a lot, and it will benefit you greatly to zoom
into the brain and see what it is you want to achieve as a presenter who’s
better than 99% of other presenters! You can read about that course here:
www.inspiredleadershiptraining.com/teachingbrain

10.) And where is it?

In lovely New Jersey. (It really is lovely here, especially in June!) At the
Marriott in ParkRidge, NJ. The hotel is very nice–pool, bar…all those
necessities. 🙂 It’s Friday June 11 and 12th 9am-11PM Friday;
9am – 5pm Saturday. Fly in to EWR and take a shuttle to the hotel.

I think that covers most of the questions I’ve been getting. And remember,
the bring-a-colleague-free special ends this Friday, May 21.

So…visionary entrepreneur, I hope you won’t jump from here to anything
else
.  Go read and *watch* more about the event and see how you feel at
www.inspiredleadershiptraining.com/secrets.

I would never waste your time (or mine) giving a seminar I didn’t KNOW would
change your business (and life) forever. That’s my mission, after all–to make sure
those with big missions, fulfill them!

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